Job Summary

As our Social Media Executive, you will be the voice of our brand across all digital platforms. You will develop and execute social media strategies, manage daily postings, and engage directly with our audience..

Key Responsibilities

Strategy & Content Management:
- Develop and execute social media content calendars across platforms (Instagram, LinkedIn, X/Twitter).
- Write engaging, platform-specific copy tailored to our brand voice and target audience.
- Brief the creative team (Graphic Designers and Video Editors) on required assets, providing explicit creative direction and deadlines.
- Schedule and publish daily content using social media management tools.

Community Engagement & Trend Spotting:
- Actively monitor social media channels to respond to comments, messages, and mentions in a timely and on-brand manner.
- Identify and capitalize on viral trends, popular audio tracks, and industry news to keep the brand relevant.
- Identify and build relationships with influencers, brand ambassadors, and industry partners.

Analytics & Reporting:




- Track and analyze key performance metrics (engagement rate, reach, follower growth, click-through rate).
- Prepare weekly and monthly performance reports to present to management, highlighting wins and areas for improvement.
- Use data-driven insights to A/B test content types, posting times, and caption styles.

Required Skills & Qualifications
- Experience: 1-2 years of experience managing brand social media accounts.
- Platform Expertise: Deep understanding of algorithms, best practices, and native features for Instagram, LinkedIn, and Meta.
- Management Tools: Proficiency in scheduling and listening tools like Sprout Social, Hootsuite, Buffer, or Meta Business Suite.
- Copywriting: Exceptional written communication skills with a knack for storytelling and writing compelling hooks.
- Analytical Skills: Comfort working with native platform analytics and Google Analytics to measure ROI.
- Soft Skills:
- Highly

📌 Social Media Executive (Rohini)
🏢 NKG ADVISORY BUSINESS AND CONSULTING SERVICES
📍 Rohini