Role & responsibilities

PR & Digital Communications Executive / Manager

Location: Delhi NCR

Experience: 35 Years

Employment Type: Full time

About Sterco

Sterco Digitex is a digital technology and transformation company with nearly three decades of experience in building digital platforms, enterprise experiences and digital growth solutions.

As Sterco strengthens its presence in emerging areas such as AI Search Visibility, Generative Engine Optimisation and enterprise digital transformation, we are looking for a dynamic PR and digital communications professional to help build the company's external visibility and reputation.

Role Overview The PR & Digital Communications Executive will be responsible for strengthening Sterco's media presence and external communication ecosystem.

The role will involve media outreach, digital PR, press release development, thought leadership placement, award submissions and building relationships with journalists, editors, industry platforms and digital publications.

The ideal candidate should combine traditional PR skills with a strong understanding of digital media and online reputation building.

Key Responsibilities

Media Relations

- Develop and maintain relationships with journalists, editors and relevant media platforms.
- Identify opportunities for Sterco's leadership and subject matter experts to contribute to relevant industry conversations.
- Pitch company stories, expert opinions, case studies and thought leadership to appropriate publications.
- Coordinate interviews, expert interactions and media opportunities.
- Maintain and regularly update a targeted media database.

Press Releases & Corporate Announcements





- Write and distribute press releases for:
- Company milestones
- New capabilities
- Partnerships
- Client wins where permissible
- Technology initiatives
- Awards and recognition
- Leadership announcements.
- Ensure communication is tailored to relevant media audiences.
- Track media pickup and coverage.

Digital PR

- Develop and execute digital PR strategies to strengthen Sterco's online authority and visibility.
- Identify opportunities for:
- Guest articles
- Expert quotes
- Industry round-ups
- Digital publications
- Podcasts
- Webinars
- Industry communities.
- Support high-authority backlink acquisition through legitimate PR and editorial opportunities.
- Track online mentions and digital reputation.

Thought Leadership Support

- Work with the Brand and Communications Lead to identify thought leadership opportunities.
- Pitch contributed articles and expert viewpoints to relevant publications.
- Research trending industry topics and newsjacking opportunities.
- Coordinate with Sterco's subject matter experts to develop relevant commentary.

Awards & Recognition This should be a significant part of the role.

- Research relevant awards across:
- Digital transformation
- Web design and development
- Technology
- Digital marketing
- AI
- Employer branding




- Entrepreneurship.
- Maintain an awards calendar with deadlines and requirements.
- Coordinate the collection of data, case studies and supporting material.
- Draft and support award entries.
- Track submissions and outcomes.

Media Monitoring & Reporting

- Monitor Sterco's media coverage and online mentions.
- Track competitor visibility and PR activity.
- Prepare monthly PR and visibility reports.
- Analyse:
- Media reach
- Quality of coverage
- Share of voice
- Referral traffic
- Backlinks
- Domain authority opportunities
- Sentiment.

Content & Writing

- Write and edit:
- Press releases
- Media pitches
- Articles
- Award submissions
- Leadership profiles
- Company announcements
- Website/newsroom content.
- Ensure consistency in Sterco's external voice and messaging.

Desired Candidate Profile The ideal candidate should have:

- 3–5 years of experience in Public Relations or Corporate Communications.
- Experience in digital PR will be strongly preferred.
- Excellent written and verbal communication skills.
- Strong media pitching and relationship-building abilities.
- Experience working with journalists and digital publications.
- Ability to write compelling press releases and long-form articles.
- Experience with award submissions will be an advantage.
- Understanding of technology, digital marketing or B2B communication will be preferred.

Key Competencies

- Excellent writing skills
- Media relations
- Story identification
- Digital PR
- Research
- Networking
- Attention to detail
- Project management
- News sense
- Understanding of digital reputation

📌 Public Relations Executive (Delhi)
🏢 Sterco
📍 Delhi