Product / Growth Marketing Leader

Location: Coimbatore - Onsite

Experience: 5-10 Years

Employment Type: Full-Time

Function: Growth / Marketing

Reports To: Head of Growth

About Pepagora:

We are building a digital business growth platform for SMEs and MSMEs, helping businesses get discovered, build trust, generate leads, manage customer relationships, market and sell better, automate workflows, and leverage AI-powered tools to grow.

We are looking for a Product / Growth Marketing Leader who can connect product capabilities with customer needs and build a measurable growth engine across acquisition, activation, conversion, retention and revenue.

What You'll Own:

- Product positioning, messaging, ICPs, customer segments and value propositions
- Go-to-market strategy and execution for products, features and new launches
- Growth across SEO, performance marketing, content, social, email, WhatsApp, referrals, partnerships and ABM
- End-to-end funnel: Visitor - Lead - Registration - Activation - Paid - Retention - Expansion
- Product-led growth initiatives including onboarding, feature adoption, recommendations and upgrade journeys
- Lifecycle and CRM marketing based on customer behaviour and product usage
- Content and demand generation focused on traffic, leads, trust and product adoption
- AI-led marketing, automation, personalisation and lead nurturing
- Sales enablement through pitches, use cases, ROI stories, competitor comparisons and solution briefs
- Marketing analytics, dashboards, experimentation and growth optimisation





What Were Looking For:

- 5-10 years of experience in Product Marketing / Growth Marketing
- Experience in B2B SaaS, marketplaces, FinTech, CRM, ERP, SME technology or business software
- Solid understanding of SaaS funnels and growth metrics such as CAC, CPL, activation, conversion, retention and LTV
- Proven experience in product positioning, GTM and growth strategy
- Strong understanding of performance and digital marketing
- Experience with product-led growth and lifecycle marketing
- Strong analytical and experimentation mindset
- Ability to simplify complex/technical products into clear customer value
- Experience working closely with Product, Technology, Sales and Customer Success teams
- Strong copywriting, messaging and storytelling skills
- Ability to operate strategically while being hands-on
- Strong ownership of measurable business outcomes

Good to Have

Experience with:

- SME/MSME customers
- B2B marketplaces
- SaaS / CRM / ERP
- AI / LLM products and AI agents
- Marketing automation
- SEO and performance marketing
- Product-led growth
- Account-based marketing
- Indian SME/MSME acquisition

What Success Looks Like You will help make Pepagora's value immediately clear to the right SME/MSME customers and build a scalable engine that turns:

Discover - Understand - Register - Activate - Adopt - Pay - Expand - Retain - Refer into measurable business growth.

If you enjoy owning the numbers behind growth not just running campaigns this role could be a great fit.

📌 Product Marketing Leader (Coimbatore)
🏢 Pepagora
📍 Coimbatore