Product Marketing Lead (Gurugram)

Product Marketing Lead (Gurugram)

12 Sep
|
DigiDarts Marketing
|
Gurugram

12 Sep

DigiDarts Marketing

Gurugram

- Product & Growth Lead

Company: DareAI Technologies Pvt Ltd.

Location: Gurgaon

Role Type: Full-Time

Role Overview

DareAISearch is building the intelligence and execution layer for AI-driven brand visibility. We are looking for a Product & Growth Lead who will act as the business owner of key products including

SearchScore and DAIS.

This role sits at the intersection of Product Strategy, Product Marketing,

Customer Intelligence, Category Creation and Revenue Enablement.

The ideal candidate will help shape product direction, drive adoption, influence revenue, and strengthen DareAISearch's position as a category leader in AI Visibility.

Key Responsibility Area

1: Product Strategy & Roadmap Influence

Translate customer, market and competitive insights into product recommendations.

Work closely with founders to prioritize product opportunities.

Identify feature gaps, adoption barriers and growth opportunities.

¢ Support roadmap planning for SearchScore and DAIS.

¢ Maintain awareness of AI Search, GEO and competitive market developments.

Key Responsibility Area 2: Product Positioning & Product Marketing

¢ Own messaging, positioning and narrative development.

¢ Develop industry-specific use cases and value propositions.

¢ Create product launch and feature communication plans.

¢ Ensure product messaging is consistent across sales, marketing and partnerships.

¢ Refine category language around AI Visibility and AI Search.

Key Responsibility Area 3: SearchScore Program Ownership

¢ Own SearchScore as a strategic demand generation engine.

¢ Identify sectors, themes and publication priorities.

¢ Develop insight frameworks and narrative structures.

¢ Collaborate with research, content and growth teams.

¢ Ensure SearchScore drives awareness, engagement and pipeline creation.

Key Responsibility Area 4: Revenue Enablement & Commercial

Impact





¢ Develop sales collateral, industry decks and proposal assets.

¢ Support enterprise deal conversations through product storytelling.

¢ Build objection-handling and competitive positioning frameworks.

¢ Improve conversion journeys from awareness to adoption.

¢ Partner with revenue teams to influence pipeline growth.

Key Responsibility Area 5: Customer Intelligence & Adoption

¢ Conduct customer interviews and feedback programs.

¢ Identify onboarding and adoption bottlenecks.

¢ Translate customer insights into product and GTM improvements.

¢ Support retention and expansion initiatives.

¢ Create structured customer feedback loops.

Key Responsibility Area 6: Category Building & Thought

Leadership

¢ Help define and evolve the AI Visibility category.

¢ Develop industry frameworks, reports and strategic narratives.

¢ Support founder thought leadership and market education.

¢ Identify speaking, PR and ecosystem opportunities.

¢ Strengthen DAIS's category leadership position.

Success Metrics

¢ Pipeline generated or influenced through SearchScore and product-led initiatives.

¢ Product adoption and feature utilization.

¢ Customer retention and expansion indicators.

¢ Market intelligence translated into product improvements.

¢ Growth in category visibility and thought leadership impact.

¢ Contribution to product-market fit and commercial outcomes.

Preferred Profile

¢ 4-8 years of experience across Product Marketing, Product Strategy, Growth, Consulting or SaaS.

¢ Robust understanding of B2B SaaS, AI, Search, MarTech or Analytics ecosystems.

¢ Ability to combine analytical thinking with commercial execution.

¢ Excellent communication, storytelling and stakeholder management skills.

¢ Comfortable operating in a fast-moving 0-1 startup environment.

If interested, please share your updated resume at [email protected]

Thanks!

📌 Product Marketing Lead (Gurugram)
🏢 DigiDarts Marketing
📍 Gurugram

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