Role Overview
We are looking for a data-driven and execution-focused Assistant Manager – Retention Marketing who will be responsible for planning, executing, and optimising lifecycle marketing campaigns across CRM channels. The role will focus on improving customer engagement, repeat rate, and overall customer lifetime value.

Key Responsibilities
Retention & CRM Strategy
- Plan and execute customer retention strategies to improve repeat purchase rate and customer lifetime value.
- Design and implement lifecycle journeys including onboarding, activation, reactivation, and loyalty programs.
- Develop and manage segmentation strategies using behavioral, transactional, and RFM analysis.

Campaign Execution
- Execute CRM campaigns across multiple channels including:
- Email Marketing
- WhatsApp Marketing
- Push Notifications
- SMS / RCS
- Own end-to-end campaign management including planning, deployment, testing, and reporting.

Customer Journey & Automation
- Build automated user journeys based on customer behavior and lifecycle stages.




- Optimize campaign flows to improve engagement and conversion rates.
- Work closely with tech and product teams for CRM tool integrations and automation improvements.

Data Analytics & Insights
- Solid understanding of GA4 including:
- Funnel analysis
- Customer journey tracking
- Event and conversion tracking
- Attribution and user behavior analysis
- Ability to derive actionable insights from GA4, CRM dashboards, and marketing analytics tools.
- Track and analyze campaign performance using KPIs such as CTR, CVR, Repeat Rate, LTV, Retention Rate, and Revenue Contribution.
- Conduct A/B testing for messaging, offers, timing, personalization, and audience segmentation.
- Build and present performance dashboards and data-driven recommendations.

Website Hygiene & Conversion Optimization
- Monitor and ensure CRM campaign alignment with website journeys and landing pages.
- Work on improving website conversion metrics through:
- CRO initi

📌 Manager Crm (Nellore)
🏢 Iconic Fashion India
📍 Nellore