We are looking for a PPC Specialist with solid experience managing and optimizing paid advertising campaigns for international clients. The ideal candidate should have a proven track record of driving performance across Google Ads and Meta Ads while leveraging data, analytics, and strategic thinking to deliver measurable business results.

Required Experience & Skills

- 3+ years of hands-on experience managing successful PPC campaigns across Google Ads, Facebook, and Instagram.
- Experience managing monthly ad budgets of $10,000+ across Search, Display, Video, and Performance campaigns.
- Strong understanding of campaign strategy, execution, optimization, and performance measurement.
- Demonstrated success through campaign results, KPIs, and performance metrics.
- Experience with audience targeting, retargeting campaigns, and eCommerce conversion optimization.
- Ability to develop innovative strategies to improve performance while reducing acquisition costs.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Up-to-date knowledge of paid media trends, platform updates, and industry best practices.
- Experience working with international clients, particularly US-based markets, is highly preferred.
- Advanced experience with GA4, Google Tag Manager, and Looker Studio reporting.
- Experience preparing client proposals, campaign recommendations, and pricing strategies.
- Strong written and verbal communication skills.
- Copywriting experience is a significant advantage.

Key Responsibilities





Strategy & Performance Analysis

- Analyze campaign performance, conversion funnels, and key business metrics.
- Develop and execute strategies focused on revenue growth and lead generation.
- Identify opportunities to improve campaign efficiency and profitability.

Campaign Management

- Create, launch, monitor, and optimize paid campaigns across multiple platforms.
- Build highly targeted audience segments and retargeting campaigns.
- Manage campaign budgets effectively while maintaining performance goals.

Testing & Optimization

- Conduct ongoing A/B testing for audiences, creatives, landing pages, and ad copy.
- Continuously refine targeting and messaging based on performance insights.
- Scale winning campaigns while maintaining profitability.

Reporting & Insights

- Monitor campaign performance and provide actionable recommendations.
- Build insightful reports and dashboards using GA4 and Looker Studio.
- Present performance updates and strategic recommendations to clients and stakeholders.

Funnel & Tracking Management

- Understand and optimize the entire customer journey.
- Ensure accurate tracking, attribution, and reporting across all marketing channels.
- Maintain visibility into campaign performance and traffic sources at all times.

Preferred Qualifications

- Google Analytics (GA4): 3+ years
- Facebook/Meta Advertising: 3+ years
- Experience working with digital marketing agencies or white-label environments
- Experience handling multiple international client accounts simultaneously

📌 PPC Specialist (Ahmedabad)
🏢 E2M
📍 Ahmedabad