PPC Executive – AI & Performance Marketing

Location: Delhi

Experience: 1–4 Years

Job Type: Full time

Working Days: 6 Days | Work from Office

About the Role

We are looking for a results-driven PPC Executive – AI & Performance Marketing to plan, execute, optimize, and scale paid advertising campaigns using Google Ads, Meta Ads, and AI-powered marketing tools. The candidate should be comfortable working with data, AI tools, automation, and performance metrics to generate high-quality leads and maximize ROAS.

Key Responsibilities

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns for lead generation and conversions.
- Use AI tools for campaign planning, keyword research, audience analysis, ad copy, creative ideas, competitor research, and performance optimization.
- Leverage AI platforms such as ChatGPT, Gemini, Claude, Perplexity and other emerging AI marketing tools to improve campaign efficiency.
- Develop and test AI-assisted ad copies, headlines, creatives, audience segments, and landing page ideas.
- Monitor key performance metrics including CPC, CTR, CPL, CPA, Conversion Rate, ROAS, and overall campaign ROI.
- Perform keyword research, audience targeting, competitor analysis, negative keyword management, and budget optimization.
- Conduct A/B testing of campaigns, ad copies, creatives, audiences, and landing pages.




- Analyze campaign data and identify opportunities for improving lead quality and reducing acquisition costs.
- Use GA4, Google Tag Manager, conversion tracking, and analytics tools to measure campaign performance.
- Explore and implement AI-based automation and optimization workflows to reduce manual effort and improve campaign performance.
- Prepare regular performance reports and provide actionable insights to the marketing team.
- Stay updated with the latest AI tools, PPC trends, advertising platforms, and performance marketing strategies.

Required Skills
- 1–4 years of experience in PPC / Performance Marketing / Paid Advertising.
- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of AI tools and AI-assisted marketing workflows.
- Experience with ChatGPT or other generative AI tools for marketing and campaign execution.
- Knowledge of GA4, Google Tag Manager, conversion tracking, and analytics.
- Strong understanding of PPC metrics such as CPC, CTR, CPL, CPA, ROAS, and conversions.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets effectively.

Preferred Healthcare, Ayurveda, Wellness, Hospital, or Healthcare Marketing experience will be an added advantage.

Candidates who have experience combining PPC + AI tools + automation + data-driven campaign optimization will be preferred.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 PPC Executive (Azadpur)
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