Company Name - Uppseekers

Compensation - 3.6 Lacs to 5 Lacs Per Annum

Uppseekers is a mentorship-driven education company that helps students develop real-world skills and global readiness beyond traditional academics. After successfully mentoring over 110 students offline, Uppseekers is expanding its presence online to support a new generation of global leaders. The organization focuses on experiential learning, research and inquiry, and practical competencies such as leadership and professional communication.

By preparing students for admission to top global universities and success in future careers, Uppseekers bridges the gap between where learners are and where they aim to be. The team is driven by purpose, impact, and a commitment to transforming how students learn and grow.

Role Description The Performance Marketing Specialist (Meta and Google) will plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads to drive qualified leads and brand awareness for Uppseekers. Day-to-day responsibilities include setting up and managing campaigns, conducting A/B tests, monitoring performance metrics, and optimizing budgets and targeting to maximize ROI. The role also involves collaborating with content and design teams to develop compelling ad creatives, landing pages, and funnels aligned with Uppseekers’ brand and offerings.





The specialist will analyze campaign data, prepare performance reports, and provide insights to inform strategy and decision-making. This is a full-time, hybrid role based in Mumbai, with a mix of on-site collaboration and some work-from-home flexibility.

Qualifications

- Solid Analytical Skills and Data Analysis capabilities to interpret campaign metrics, identify trends, and make data-driven optimization decisions.
- Experience in Performance Management and Performance Testing to continuously improve campaign efficiency, conversion rates, and return on ad spend.
- Effective Communication skills to collaborate with cross-functional teams, present insights clearly, and align campaigns with business objectives.
- Hands-on experience managing Meta (Facebook, Instagram) and Google Ads campaigns, including audience targeting, bidding strategies, and remarketing.
- Familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, and basic funnel tracking.
- Ability to work in a fast-paced, impact-driven environment with attention to detail and a proactive problem-solving mindset.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in EdTech, coaching, or education-focused brands is an advantage.

📌 Performance Marketing Specialist (Meta and Google) (Mumbai)
🏢 Uppseekers
📍 Mumbai