Company Description PPStack is a global EdTech brand focused on reimagining the future of education by equipping students, professionals, and organizations with future-ready skills for the digital era. The company combines artificial intelligence, advanced technology, and innovative teaching methods to deliver smarter, faster, and more impactful learning experiences.

PPStack’s ecosystem spans AI-powered learning platforms, crash courses, corporate training, career coaching, digital branding, and technology consulting, all designed to bridge the gap between education and industry. Trusted by learners worldwide, PPStack drives transformation across education, careers, digital growth, and technology innovation while supporting institutions and enterprises through advisory, research, and curriculum design.

Role Description The Performance Marketing role at PPStack is a full-time remote position focused on driving growth across PPStack’s EdTech, career, and digital service offerings. In this role, the professional will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, display, and email to increase lead generation, conversions, and brand awareness.

Day-to-day responsibilities include analyzing campaign performance metrics, conducting A/B tests, managing budgets and bids, and refining audience targeting to improve ROI. The role also involves collaborating with product, content, and sales teams to align messaging, develop landing pages and funnels,



and ensure a consistent brand experience. The professional will regularly report on performance, identify insights, and recommend data-driven strategies to scale PPStack’s global presence.

Qualifications

- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate across teams.
- Candidates should possess Market Research skills, including audience analysis, competitive benchmarking, and identifying growth opportunities.
- Candidates should possess Sales-related skills, such as understanding funnels, conversion optimization, and supporting revenue-focused campaigns.
- Candidates should possess Marketing Strategy skills, including campaign planning, channel selection, budgeting, and performance measurement.
- Candidates should possess Customer Service awareness, with a focus on user experience, feedback analysis, and customer-centric campaign design.
- Experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools, marketing automation) is highly beneficial.
- Robust analytical skills, proficiency in interpreting data and KPIs, and the ability to translate insights into actionable strategies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in EdTech, SaaS, or digital services marketing, and familiarity with AI or technology-driven products is a plus.

📌 Performance Marketing (India)
🏢 PPStack
📍 India