We are looking for a Performance Marketing Manager with hands-on experience in fashion, clothing, apparel, D2C, or e-commerce brands. The ideal candidate should be capable of independently researching, planning, executing, analysing, and optimizing paid marketing campaigns with a strong focus on ROAS, revenue, customer acquisition, and profitability.

This is a results-driven role where success will be measured by business growth and campaign performance—not simply by ad execution.

Key Responsibilities1. Performance Marketing & Paid Ads

- Plan, execute, and manage Meta Ads (Facebook & Instagram) and Google Ads.
- Develop campaigns focused on sales, conversions, revenue, and ROAS.
- Monitor and optimize ROAS, CAC, CPA, CTR, conversion rate, and revenue.
- Manage and allocate advertising budgets efficiently.
- Identify winning campaigns, audiences, products, and creatives and scale them profitably.
- Continuously test new campaign structures, targeting strategies, offers, and ad formats.

1. Fashion & Competitor Research

- Research fashion and apparel customer behaviour, buying patterns, and market trends.
- Analyse competitors, including their:
- Advertising strategy
- Creatives and content
- Offers and discounts
- Product positioning
- Pricing
- Landing/product pages
- Identify opportunities for new audiences, products, offers, and campaigns.
- Develop strategies specifically for D2C fashion and apparel brands.

1. Full-Funnel Marketing Strategy

- Build and manage a complete customer journey:
- Awareness → Traffic → Add to Cart → Checkout → Purchase → Retargeting
- Develop retargeting campaigns for website visitors, product viewers, ATC users, and previous customers.
- Build and optimize Lookalike and high-intent audiences.
- Create strategies to improve repeat purchases and customer lifetime value.
- Identify and reduce funnel drop-offs.4. Creative Strategy & Testing




- Work closely with the creative, graphics, and video teams to develop high-performing ad creatives.
- Provide clear creative briefs based on campaign data and customer insights.
- Test:
- Reels / Video Ads
- Static Ads
- Carousel Ads
- Hooks
- Ad Copy
- Offers
- Product angles
- UGC-style content
- Analyse creative performance and identify winning concepts.
- Continuously develop new creative testing strategies to avoid ad fatigue.

1. Shopify & Conversion Optimization

- Analyse Shopify store performance and customer journey.
- Identify issues affecting conversion rate.
- Recommend improvements to:
- Product pages
- Product descriptions
- Pricing/offers
- Landing pages
- Cart
- Checkout experience
- Work with the web/development team to implement CRO improvements.

1. Tracking & Analytics

- Set up, monitor, and troubleshoot:
- Meta Pixel
- Meta Conversions API (CAPI)
- Google Analytics 4 (GA4)
- Google Ads Conversion Tracking
- Shopify Analytics
- Ensure accurate tracking of purchases, revenue, ATC, checkout, and other key events.
- Monitor campaign attribution and identify tracking discrepancies.

1. Reporting & Performance Analysis

- Prepare weekly and monthly performance reports.
- Track and analyse:
- ROAS
- Net ROAS
- Revenue
- Ad Spend
- CAC
- CPA
- CTR
- CPC
- CPM
- ATC
- Checkout
- Conversion Rate
- Provide clear insights, reasons for performance changes, and actionable recommendations.
- Present campaign performance to management/founder.

Required Skills & Experience




- 2–4 years of hands-on Performance Marketing experience preferred.
- Strong experience with Meta Ads and Google Ads.
- Prior experience with fashion, clothing, apparel, D2C, or e-commerce brands is highly preferred.
- Strong understanding of ROAS, CAC, conversion funnels, retargeting, and scaling.
- Experience working with Shopify is preferred.
- Strong analytical and problem-solving skills.
- Ability to independently manage campaigns and budgets.
- Good understanding of creative testing and performance-driven content.
- Must be data-driven and revenue-focused.

What We Are Looking For We are looking for someone who can answer:

“What did we spend, what did we generate, what worked, what didn't work, and what should we do next?”

The candidate should be comfortable taking ownership of campaign performance and revenue growth, rather than simply launching advertisements.

Perks & Perks

- Work directly with the founder and leadership team.
- Opportunity to work on premium fashion and D2C brands.
- End-to-end ownership of performance marketing.
- Direct impact on business revenue and growth.
- Opportunity to work closely with creative, graphics, video, web, and e-commerce teams.
- Opportunity to build and scale high-performing products and collections.
- Growth-oriented work environment with significant responsibility and learning opportunities.

Job Details

Role: Performance Marketing Manager

Industry: Textile & Apparel, Fashion, D2C, E-commerce, Stationery, Health & Supplements

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Experience: 2–4 Years

Education: Any Graduate

Key Platforms: Meta Ads, Google Ads, GA4, Shopify, Meta Business Manager, Google Analytics & Google Ads.

Pay: ₹250,000.00 - ₹350,000.00 per year

Work Location: In person

📌 Performance Marketing Manager (South Delhi)
🏢 Techimpero
📍 South Delhi