Senior Performance Marketer

We are looking for a Senior Performance Marketer cum Social Media Manager who can take ownership of our brand's digital growth, performance marketing, social media strategy, and online customer acquisition.

1. Develop and execute performance marketing strategies across Meta, Google Ads, YouTube, and other digital platforms.
2. Plan and manage campaigns for brand awareness, traffic, leads, conversions, sales and customer acquisition.
3. Own campaign budgets, targeting, bidding, optimisation, and performance to achieve business and ROAS objectives.
4. Analyse CTR, CPC, CPM, CPA/CAC, conversion rate, ROAS, revenue and funnel performance and take corrective actions.
5. Plan and execute social media strategy and content calendars across Instagram, Facebook, YouTube and other relevant platforms.
6. Develop content ideas, campaign concepts, social-media themes, hooks and creative briefs in collaboration with the Creative and Marketing teams.
7. Work closely with designers and video editors to develop high-performing ad creatives, reels, videos and social content.
8. Conduct A/B testing of audiences, creatives, ad copies, offers, landing pages, and campaigns.
9. Manage and optimise the complete digital funnel from reach → engagement → website visit → add to cart → checkout → purchase.
10.



Monitor website and campaign analytics through GA4, GTM, Meta Ads Manager, Google Ads, and other analytics platforms.
11. Develop retargeting, remarketing and customer acquisition strategies.
12. Manage social media publishing, engagement, community interaction and brand presence.
13. Track competitors, market trends, social-media trends and emerging digital opportunities.
14. Coordinate with agencies, influencers, creators and external digital partners when required.
15. Use AI-powered tools for content ideation, audience research, campaign optimisation, copywriting, creative development, analysis and marketing automation.
16. Prepare regular performance reports, insights and action plans for management.
17. Stay updated with the latest performance marketing, e-commerce, social media, and digital advertising trends.
18. Familiarity with microsoft suite and google suite.

Required Skills: Strong hands-on experience with Meta Ads, OTT ads, Google Ads, YouTube, GA4, GTM, social media management, e-commerce marketing, analytics, campaign optimisation, and content strategy and planning. Experience: 3+ years in consumer brands, e-commerce, or digital marketing.

Pay: ₹20,000.00 - ₹25,000.00 per month

Advantages

- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Sangli)
🏢 Saraswati Industries
📍 Sangli