Roles and Responsibilities

- Own ROAS across every paid channel like Meta, Google and other platform.
- Turn ad spend into new customers, not just retargeting.
- Develop and execute paid marketing strategies across Facebook Ads, Google AdWords, Shopify, and other platforms to drive user acquisition and customer acquisition.
- Conduct A/B testing on digital campaigns to optimize performance and improve ROI.
- Manage CAC (Cost per Acquisition) targets for various sales campaigns.
- Collaborate with cross-functional teams to integrate marketing efforts across channels.

Desired Candidate Profile

- 1-3 years of experience in Performance Marketing or related field.
- Must be from Clothing, footwear, accessories or similar category and handled high AOV products.
- Robust understanding of Paid Marketing principles, including Facebook Marketing and Google AdWords.
- Proficiency in managing multiple ad platforms such as Facebook Ads Manager, Google AdWords Editor, etc.
- Experience with Shopify e-commerce platform is an added advantage.

📌 Performance Marketing Lead (Delhi)
🏢 Kulya Retail
📍 Delhi