Performance Marketing Executive

Job Summary:

We are looking for a proactive and result-oriented Performance Marketing Executive with 1–3 years of experience in performance marketing, lead generation, campaign management, SEO, and digital analytics. The candidate will be responsible for planning, executing, monitoring, and optimizing digital campaigns to drive quality leads, conversions, website traffic, and organic reach.

Key Responsibilities:

- Plan and execute performance marketing campaigns across Google Ads, YouTube Ads, Meta Ads, and other relevant digital platforms.
- Manage lead generation and conversion campaigns with a focus on achieving business and ROI targets.
- Monitor campaign performance and continuously optimize budgets, audiences, creatives, keywords, placements, and bidding strategies.
- Track and analyze key performance metrics such as CPL, CPA, CTR, CPC, conversion rate, ROAS, and lead quality.
- Use Google Analytics, Google Tag Manager, Google Search Console, Meta Business Suite/Ads Manager, and other relevant analytics tools for campaign tracking and reporting.
- Develop and implement strategies to improve organic reach, website traffic, engagement, and lead generation.
- Manage and optimize Google Business Profile (GMB) and ensure accurate and engaging business information.
- Implement basic to advanced SEO strategies, including keyword research, on-page SEO, technical SEO coordination, local SEO, and content optimization.
- Coordinate with the website/content/design teams to improve landing pages, website performance, user experience, and conversion rates.
- Monitor landing page performance and suggest improvements to increase lead conversion.
- Work closely with external digital marketing agencies and vendors to ensure timely execution, performance tracking, and delivery of agreed targets.




- Prepare regular performance reports and provide actionable insights based on campaign and website analytics.
- Stay updated with changes in Google Ads, Meta Ads, SEO, analytics tools, and digital marketing trends.
- Identify new opportunities, platforms, audiences, and strategies to improve lead generation and overall digital performance.
- Take ownership of campaigns and proactively identify issues, opportunities, and areas for improvement.

Required Skills & Qualifications:

- 1–3 years of hands-on experience in Performance Marketing / Digital Marketing.
- Relevant Performance Marketing / Digital Marketing certification is preferred.
- Strong working knowledge of Google Ads, Meta Ads, YouTube Ads, and Google Business Profile (GMB).
- Good understanding of SEO, organic reach, lead generation, conversion campaigns, and campaign optimization.
- Knowledge of Google Analytics, Google Tag Manager, Google Search Console, Meta Ads Manager, and other digital marketing tools.
- Strong understanding of Excel for campaign data analysis, reporting, and performance tracking.
- Ability to analyze campaign data and make data-driven decisions.
- Understanding of landing page and website optimization.
- Experience in coordinating with external agencies and internal teams.
- Strong analytical, communication, and problem-solving skills.
- Highly proactive, result-oriented, and willing to take ownership.

Preferred: Experience in the hospitality, restaurant, hotel, travel, or F&B; industry will be an added advantage.

Key Skills:

Performance Marketing | Google Ads | Meta Ads | YouTube Ads | Lead Generation | Conversion Optimization | SEO | GMB | Google Analytics | Google Tag Manager | Search Console | Excel | Campaign Tracking | Landing Page Optimization | Organic Reach | Agency Coordination

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Marol)
🏢 Kamats India
📍 Marol