Nanma Branding · Kottayam, Kerala · Full-Time

Before you apply: this role is for someone who has actually managed ad spend, not someone who has watched a course about it.

We run paid campaigns across Meta, Google, and LinkedIn for real clients spending real money. If a campaign underperforms, it's not a hypothetical — it's a client on a call asking why their CPA doubled. We need someone who can own that conversation, not just the dashboard.

What this role actually looks like

You'll run 4-6 client accounts at once, across Meta Ads, Google Ads, and LinkedIn — each with different objectives, budgets, and a client who checks their ROAS daily. You'll be the one who notices a campaign's CPL creeping up before the client does, and already has a fix ready when they ask. You'll set up tracking that actually holds up under scrutiny — because "the numbers don't match" three weeks into a campaign is not a conversation you want to have.

What you'll own

- Paid media, end to end — strategy, launch, daily optimization, and budget decisions across Meta, Google, and LinkedIn Ads, tied to each client's actual business goals, not vanity metrics
- Tracking infrastructure — GA4, GTM, Meta Pixel, conversion events, remarketing audiences, set up correctly the first time. If you've never had to debug why a pixel is firing twice or an event isn't attributing, this part will be a steep climb
- Shopify/eCommerce campaigns — driving acquisition and conversion, working directly with designers and devs when a landing page is the actual bottleneck, not the ad
- LinkedIn B2B campaigns — lead gen forms, audience targeting, and enough judgment to know LinkedIn's playbook is nothing like Meta's
- Reporting that clients trust — not a screenshot of Ads Manager, but a Looker Studio report with a point of view: what happened, why, and what you're doing about it

The bar





- 4- 6 years actually managing paid spend — not assisting, not "exposure to," managing
- You can explain the difference between optimizing for CPA vs. CPL vs. ROAS on a call, without notes
- You've resolved a broken tracking setup yourself — Pixel misfiring, GTM triggers not firing, GA4 events not matching Ads Manager
- You've run A/B tests that actually changed a campaign's direction, not just tested button colors
- Agency experience — you understand what it means to defend a number to a client, not just to your own manager

This role is not for you if

- Your experience is limited to boosting posts or running one client's account with a fixed monthly budget someone else set
- You've never had to explain a bad month to a client
- "Working knowledge" of LinkedIn Ads means you've read about it, not run a live lead-gen campaign on it
- You need a template for every report — we need judgment, not just numbers copy-pasted from a dashboard

Preferred (real advantage, not just nice-to-have)

- Google Ads & Meta Blueprint certifications — bonus if you can also explain something you'd do differently than what the certification teaches
- CRO experience — Clarity, Hotjar, or structured A/B testing on landing pages
- Comfort with both B2B and B2C campaigns — the strategy is genuinely different, and we want someone who knows that

How to apply Skip the generic resume-and-cover-letter combo. Send us:

- 2–3 campaign case studies with actual numbers (spend, CPA/CPL/ROAS, and what you changed to move them)
- One example of a campaign that underperformed — and what you did about it (we care more about this than your wins)

Applications without real numbers attached won't move forward. Compensation: Competitive, based on experience, certifications, and demonstrated performance.

Pay: ₹30,000.00 - ₹40,000.00 per month

Advantages

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Executive (Kottayam)
🏢 Nanma Branding
📍 Kottayam