Performance Marketing & Lead Generation Executive

Location: Lower Parel, Mumbai

Employment Type: Full-Time | Work from Office

Experience: 2–4 Years

Salary: ₹35,000–₹50,000 per month

About the Role

We are looking for a Performance Marketing & Lead Generation Executive to take ownership of digital lead generation across our growing businesses in solar & renewable energy, consumer products, and other emerging ventures .

The role is focused on one clear objective: generating high-quality, measurable leads through digital channels and continuously improving their cost and conversion potential.

This is a hands-on role for someone who understands both campaign execution and numbers and can work closely with our sales and CRM teams to identify which campaigns actually generate business.

Key Responsibilities

- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), Justdial, and other relevant digital platforms
- Generate B2B and B2C leads based on business and campaign requirements
- Manage campaign budgets, targeting, keywords, audiences, bidding, and remarketing
- Monitor CPL, qualified lead cost, conversion rates, CAC, ROAS, and overall campaign performance
- Continuously test audiences, creatives, messaging, landing pages, and lead forms to improve results
- Coordinate with designers/content teams for campaign creatives and marketing assets
- Work closely with the Inside Sales & CRM team to track lead quality, follow-ups, and actual conversions
- Ensure leads from different digital channels are properly captured and attributed in the CRM
- Analyze campaign performance by channel, geography, audience, keyword, and customer segment




- Prepare clear weekly/monthly performance reports with insights and recommended actions
- Identify and experiment with new digital channels and lead-generation opportunities

Candidate Requirements

- 2–4 years of hands-on experience in performance marketing, paid advertising, or digital lead generation
- Robust practical knowledge of Google Ads and Meta Ads Manager
- Experience with lead-generation platforms such as Justdial or similar platforms is preferred
- Understanding of Google Analytics, conversion tracking, pixels, UTM tracking, and remarketing
- Basic understanding of CRM systems and lead funnels
- Strong analytical skills and comfort working with campaign data
- Ability to independently manage campaigns from setup to optimization
- Experience generating leads for solar, real estate, home improvement, automobiles, financial services, education, or other high-consideration products/services is an advantage

What We Are Looking For We are looking for someone who thinks beyond clicks, impressions, followers, and reach .

The right candidate should be focused on:

Qualified Leads → Cost per Lead → Conversion → Customer Acquisition Cost → ROI

You should be comfortable taking ownership of campaign performance, experimenting with new approaches, identifying what isn't working, and making quick improvements based on data.

Why Join Us?

- Opportunity to build the digital acquisition engine from an early stage
- Work across multiple businesses and customer segments
- Direct visibility into how marketing leads translate into actual sales
- High ownership and freedom to test new ideas and channels
- Opportunity to grow into a larger Performance Marketing / Growth Marketing role as the business expands

📌 Performance Marketing & Lead Generation Executive (Mumbai)
🏢 MANOJA RETAIL INDUSTRIES
📍 Mumbai