We're looking for a hands-on performance marketer to plan, run, and optimise paid campaigns across Meta and Google Ads. This is an execution-heavy role — you'll own campaigns end to end, from setup to reporting, and be measured on results like ROAS, cost per lead, and conversions. Ideal for someone who enjoys living inside ad dashboards and improving numbers week over week.

Key Responsibilities

- Plan, set up, and manage paid campaigns on Meta Ads and Google Ads

- Own budgets and continuously optimise for ROAS, CPL, CPC, and CTR

- Build and test audiences, creatives, and ad copy; run A/B tests

- Track and analyse performance using analytics tools; prepare regular reports

- Manage conversion tracking (Pixel, Google Tag Manager, GA4)

- Research competitors and identify recent growth opportunities

- Coordinate with the design/content team on ad creatives

Required Skills & Qualifications





- [2]+ years of hands-on experience running Meta and Google Ads (not assisting — leading), Linkedin, Email Marketing

- Proven track record with real numbers (be ready to share past campaign results)

- Strong grasp of key metrics: ROAS, CPL, CPC, CTR, conversion rate

- Working knowledge of Google Analytics (GA4), Meta Pixel, and conversion tracking

- Comfortable with spreadsheets and data-driven decision-making

- Good analytical thinking and attention to detail

Nice to Have

- Familiarity with tools like Google Tag Manager, Looker Studio, or CRM platforms

- Basic understanding of SEO, email, or landing-page optimisation

- Experience in Ad agency and handling multiple brands

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Performance Marketing Analyst — Coimbatore [On-site]
🏢 Pixels and Digital
📍 Coimbatore