Must read for applicants Non-Negotiable Requirements

Applicants must have:

- Hands-on experience with both Google Ads and Meta Ads
- Ability to independently analyze, optimize, and manage paid campaigns
- Working knowledge of GA4, Google Tag Manager (GTM), and Meta Pixel
- Strong understanding of Google Ads and Meta Ads platforms/UI
- Ability to understand different business niches and identify the right target audience
- Comfortable analyzing key performance metrics such as CPL, CPA, CTR, Conversion Rate, and ROAS
- Good creative judgment for ad copies, visuals, hooks, and campaign angles

Company:

Maskoid Technologies

Location:

Vadodara, Gujarat

Job Type:

Full-time

Work Mode:

Work from Office

Experience:

1 year Minimum

Salary: ₹ 25K/Month

About Maskoid Technologies

Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients across different industries and markets. We are looking for a hands-on Performance Marketer who can independently manage and optimize paid advertising campaigns across Google and Meta.

Job Responsibilities

- Plan, create, manage and optimize Google Ads and Meta Ads campaigns .

- Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
- Manage Facebook and Instagram lead generation and conversion campaigns.
- Conduct keyword research, search term analysis and negative keyword management .

- Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance .

- Manage campaign budgets and make regular bid and budget adjustments.
- Analyze campaign data and identify areas for improvement.
- Create and test different ad copies, audiences, keywords and creatives .

- Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
- Set up and check conversion tracking, Meta Pixel,



GA4 and Google Tag Manager .

- Prepare regular campaign performance reports and share actionable insights.
- Work with the content and design team to improve ad creatives and landing pages.
- Manage multiple client campaigns simultaneously.
- Stay updated with Google Ads and Meta Ads platform changes and best practices.

Required Skills

- Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
- Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns .

- Good understanding of keyword research, match types, negative keywords and search term reports.
- Experience with campaign optimization and budget management.
- Understanding of CPL, CPA, CTR, conversion rate and ROAS .

- Basic to positive knowledge of GA4, GTM, Meta Pixel and conversion tracking .

- Good analytical and problem-solving skills.
- Ability to understand campaign data and take optimization decisions independently.
- Good communication skills.
- Experience handling multiple client accounts will be an advantage.

Who We Are Looking For We are looking for someone who is hands-on with paid advertising

, not someone who has only theoretical knowledge of digital marketing.

The candidate should be comfortable working directly inside Google Ads Manager and Meta Ads Manager

, analyzing campaign performance and making optimization decisions.

Qualifications

- Graduate in any relevant field.
- Google Ads / Meta certifications are an advantage but not mandatory.
- 1–3 years of relevant hands-on experience preferred.

What We Offer

- Full-time role with an established digital marketing agency.
- Opportunity to work on campaigns across different industries.
- Hands-on experience with Google and Meta advertising.
- Learning and growth opportunities.
- Professional and collaborative work environment.

📌 Performance Marketer – Meta Ads & Google Ads (Vadodara)
🏢 Maskoid Technologies
📍 Vadodara