Company Description Maskoid Technologies helps ambitious small and medium businesses turn digital marketing investments into measurable revenue outcomes. The team focuses on performance across SEO, PPC, paid social, web and app development, CRO, and analytics, serving clients across the US, UK, UAE, Australia, and India.

Rather than chasing vanity metrics, Maskoid optimizes for pipeline, combining buy-ready SEO content, efficient paid media, and conversion-led design to drive demos, trials, and sales. Each client engagement is structured with a transparent 90-day plan, fixed deliverables, and defined KPIs to ensure transparency and accountability. The company specializes in performance marketing solutions that compound growth through high-impact SEO, ROI-focused PPC, conversion-oriented web and app builds, and actionable GA4-based analytics.

Role Description The Performance Marketer Executive role is a full-time, on-site position based in Vadodara. This role involves planning, executing, and optimizing performance marketing campaigns across channels such as Google Ads, paid social platforms, and other digital media to drive qualified leads and revenue for clients.

The executive will work closely with the strategy and creative teams to develop data-backed media plans, manage budgets, build and refine campaigns, and continuously test ad creatives, audiences, and landing pages. Daily responsibilities include monitoring campaign performance, analyzing funnel metrics,



preparing clear reports, and recommending actionable improvements to CAC, ROAS, and conversion rates. The role also requires staying current with platform updates, performance marketing best practices, and industry trends to ensure Maskoid’s clients maintain a competitive edge.

Qualifications

- Strong foundation in performance marketing, including experience with PPC/Google Ads, paid social, and campaign optimization for CAC and ROAS.
- Skills in analytics and reporting, such as using Google Analytics 4, tag managers, and dashboards to interpret data and inform decisions.
- Ability to collaborate on SEO, CRO, and landing page optimization to improve lead quality, conversion rates, and revenue outcomes.
- Competence in basic digital marketing principles, including audience segmentation, funnel design, and A/B testing methodologies.
- Relevant bachelor’s degree in marketing, business, economics, or a related field, or equivalent practical experience in performance marketing.
- Strong quantitative, problem-solving, and communication skills, with the ability to present insights clearly to internal teams and clients.
- Comfort working in a fast-paced, results-driven environment, with a focus on ownership, accountability, and continuous learning.
- Experience with B2B or SMB-focused campaigns and familiarity with international markets (US, UK, UAE, Australia, India) is a plus.

📌 Performance Marketer Executive (Vadodara)
🏢 Maskoid Technologies
📍 Vadodara