Role Purpose
McDonald's India (West & South) is looking for a commercially driven Head of E-commerce to lead and scale its first-party digital business across the McDelivery App, McDelivery Website, and McDonald's Loyalty/Rewards ecosystem.
The role will own the strategy, growth, profitability, customer lifecycle, digital product performance, and overall P&L; of the first-party digital business. The incumbent will be responsible for accelerating customer acquisition, engagement, retention, and revenue while creating a best-in-class digital ordering experience and increasing the share of sales from owned channels.
The ideal candidate will have a proven track record of leading a digital commerce business with direct P&L; ownership and solid expertise across growth, CRM, analytics, loyalty, product, and customer experience.

Key Responsibilities
1. P&L; Ownership and Business Growth
- Own the end-to-end P&L; of McDonald's first-party digital business.
- Drive sustainable revenue growth, profitability, market share, and customer penetration across owned digital channels.




- Develop and execute long-term growth strategies for app and web commerce.
- Increase customer migration from third-party aggregators to McDonald's owned platforms.
- Drive commercial planning, promotional strategy, digital trading calendars, and channel performance.
- Monitor business performance, identify growth opportunities, and take corrective actions to deliver business goals.

2. Customer Growth, CRM and Loyalty
- Own customer acquisition, retention, engagement, reactivation, and loyalty strategy.
- Lead CRM initiatives across push notifications, email, SMS, in-app communication, and marketing automation platforms.
- Drive lifecycle marketing programs to increase repeat orders and customer lifetime value.
- Build segmentation strategies, personalized campaigns, and customer journeys.
- Enhance loyalty program participation, engagement, and incremental revenue contribution.
- Develop customer-centri

📌 Hiring: Head Of Ecommerce (India)
🏢 Hardcastle Restaurants
📍 India