Job DescriptionCompany: Khaitan India Ltd.
NLocation: Howrah / Hooghly / Medinipur (Base: Howrah / Serampore / Kharagpur)
NIndustry: Ceiling Fans, Home Appliances (SDA) & LED Lighting
NExperience Required: 14 to 16 Years
NEmployment Type: Full time
NRole Overview
nKhaitan India Ltd. is seeking a high-performing, seasoned Area Sales Manager (ASM) to take charge of market expansion, revenue growth, and channel management across the high-potential belt of Howrah, Hooghly, and East/West Medinipur.
NMandatory Requirement: This position is strictly open to sales leaders with 14–16 years of core experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines.
NThe incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters.
NKey Responsibilities
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- Target & Revenue Achievement:



Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting. N
- Distribution Footprint Expansion: Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.). N
- Secondary Sales & Beat Governance: Enforce strict Permanent Journey Plans (PJP) and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover. N
- Commercial Hygiene & Credit Control: Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI. N
- Trade Engagement & Visibility: Execute aggressive trade schemes, se

📌 Area Sales Manager (West Bengal)
🏢 KHAITAN INDIA
📍 West Bengal