Experience: 8–10 Years

nFunction: Media Planning

nLocation: Mumbai

nRole Overview

nWe are looking for an experienced Media Planner with strong expertise in planning and executing media campaigns across TV, Print, and Radio. The ideal candidate should have a strong understanding of media markets, audience insights, campaign planning, and media measurement tools, with the ability to develop effective media strategies based on client objectives.

nKey Responsibilities

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- Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.
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- Understand client briefs and translate them into effective media strategies and plans.
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- Conduct audience, market, and competitive analysis to identify relevant media opportunities.
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- Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant campaign metrics.
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- Evaluate media vehicles and recommend the most effective platforms based on target audience and campaign objectives.
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- Work closely with buying teams to ensure effective negotiation, implementation, and monitoring of media plans.
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- Monitor campaign performance and provide regular analysis and optimization recommendations.
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- Prepare media plans, post-campaign reports, presentations, and performance summaries.
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- Work with research and media measurement tools to analyse audience behaviour and media consumption.
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- Track industry trends, media developments, and changes in consumer behaviour.
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- Coordinate with internal teams, clients, media partners, and vendors to ensure smooth campaign execution.
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- Manage multiple campaigns and deadlines while maintaining accuracy in planning and reporting.
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nDesired Skills & Competencies

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- 8–10 years of experience in media planning, preferably with an advertising/media agency.
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- Strong hands-on experience in TV, Print, and Radio planning.
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- Good understanding of media research, audience measurement, and campaign analytics.
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- Knowledge of BARC and other relevant media research/planning tools.
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- Strong understanding of GRP/TRP, reach, frequency, CPRP, cost efficiency, and media ROI.
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- Strong analytical and numerical skills.
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- Proficiency in MS Excel and PowerPoint.
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- Good communication and presentation skills.
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- Ability to manage multiple clients and campaigns simultaneously.
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- Robust negotiation, coordination, and problem-solving skills.
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- Ability to independently handle media planning assignments and interact with clients.
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nInterested candidate can share CV at [email protected]

📌 Media Planner (Mumbai)
🏢 R K SWAMY
📍 Mumbai