Job Description
Key Responsibilities / What You'll Do:
n1. Write content for the website, including blogs, product descriptions, and other web
npages.
n2. Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared
ntoward driving conversions.
n3. Plan and execute the content calendar for the website, including keyword research
nand preparing content requirements.
n4. Assign tasks to freelancers and ensure timely delivery of articles.
n5. Conduct quality checks on freelancer-delivered content to ensure it meets our
npublishing standards.
n6. Publish content on the website using Strapi CMS.
n7. Maintain content records and track performance through regular reporting and
nanalysis.
n8. Coordinate with design/SEO teams to ensure content aligns with on-page
noptimisation and visual requirements.
n9. Monitor content performance (traffic, rankings, engagement) and refine strategy
nbased on insights.
nExperience & Qualifications:
n1. Graduation in Finance,



Commerce (B.Com/M.Com), or Business Studies.
n2. 2–3 years of experience writing website content, with a focus on long-form SEO
ncontent.
n3. Robust understanding of finance and financial products such as stocks, mutual funds,
nand bonds will be a plus.
n4. Excellent written and verbal communication skills.
n5. Strong understanding of SEO principles — keyword research, on-page optimisation,
ncontent structuring, etc.
n6. Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.
n7. Eagerness to learn and take initiative on emerging areas like GEO, AEO, and
nAI-driven SEO practices.
n8. Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO
nresearch, and image generation.
n9. .Ability to manage multiple projects and meet deadlines

📌 Content Writer (Gurugram)
🏢 Astranova Mobility
📍 Gurugram