Job Title : Marketing Manager (Luxury Industry: Digital & Traditional Marketing)

Experience : 5+ years

Responsibilities :

- Develop and execute the overall marketing strategy aligned with business objectives.
- Drive brand awareness and customer acquisition through digital and offline marketing initiatives.
- Plan and execute ATL & BTL campaigns, brand activations, exhibitions, events, and retail marketing initiatives.
- Manage performance marketing campaigns across Google, Meta, and other digital platforms to drive traffic and conversions.
- Lead e-commerce marketing initiatives to improve website traffic, customer engagement, and online sales.
- Oversee SEO, SEM, CRM, email marketing, and marketing automation activities.
- Collaborate with creative agencies, media partners, and vendors for campaign execution.
- Monitor campaign performance,



marketing ROI, customer insights, and market trends to optimize marketing effectiveness.
- Work closely with the Sales, Product, and Leadership teams to support business growth and recent product launches.

Preferred Background: Candidates from Jewellery, Luxury Retail, Fashion, Lifestyle, D2C, E-commerce, or Consumer Brands.

Key Skills:

Brand Marketing, Growth Marketing, Digital Marketing, Performance Marketing, E-commerce Marketing, ATL, BTL, Brand Activation, Retail Marketing, Trade Marketing, CRM, SEO, SEM, Google Ads, Meta Ads, Marketing Analytics, Campaign Management, Agency Management.

📌 Marketing Manager (Mumbai)
🏢 SkillCollab Consulting
📍 Mumbai