MARKETING MANAGER – JOB DESCRIPTIONPosition

Marketing Manager

Department

Marketing & Sales

Reporting To

Management / Head of Marketing

Job Summary The Marketing Manager is responsible for developing and executing marketing and sales strategies to strengthen the company's brand presence, generate qualified leads, increase customer engagement, and achieve business growth and revenue targets.

Key Responsibilities

- Develop and implement effective marketing strategies aligned with business objectives.
- Plan and execute digital, offline, and real estate marketing campaigns.
- Generate and manage qualified leads through multiple marketing channels.
- Monitor lead conversion, sales performance, and marketing ROI.
- Manage and optimize digital platforms, social media, and online campaigns.
- Coordinate with the sales team to ensure effective lead follow-up and conversion.
- Develop marketing materials, promotional campaigns, and project communications.
- Conduct market research and monitor competitor activities and market trends.
- Build and maintain strong relationships with customers, agencies, vendors, and business partners.
- Plan and coordinate property/project promotions, exhibitions, events, and site-visit campaigns.
- Track campaign performance and prepare regular marketing reports for management.
- Identify new business opportunities and recommend strategies for market expansion.
- Manage and guide the marketing team to achieve individual and departmental targets.




- Ensure consistent brand positioning and professional representation of the company.
- Maintain effective coordination between Marketing, Sales, Projects, and Management teams.

Qualifications
- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- Relevant experience in Real Estate / Construction / Property Marketing is preferred.
- Proven experience in marketing, sales, or business development.

Required Skills
- Strong leadership and team-management skills.
- Excellent communication and negotiation abilities.
- Robust knowledge of digital marketing and social media platforms.
- Lead generation and conversion expertise.
- Market research and analytical skills.
- Strong planning, presentation, and reporting abilities.
- Customer-focused approach with strong business acumen.
- Proficiency in MS Office and relevant marketing tools.

Key Performance Areas (KPAs)
- Lead Generation & Quality
- Lead Conversion & Sales Support
- Marketing Campaign Performance
- Brand Development
- Digital Marketing Performance
- Customer Engagement
- Team Performance
- Marketing ROI
- Market Expansion

Performance Expectations The Marketing Manager is expected to drive qualified lead generation, sales growth, brand visibility, customer engagement, and team performance while ensuring marketing activities are aligned with the company's business objectives and revenue targets. Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Marketing Manager (Eranhipaalam)
🏢 RAYO MARTIN PRIVATE
📍 Eranhipaalam