We are looking for an experienced and hands-on Marketing Manager to lead marketing initiatives for our Ayurvedic and OTC product portfolio. The role will involve brand building, product marketing, doctor engagement, market research, competitor analysis, product launches, events, and close coordination with the Sales, R&D;, and Manufacturing teams.

The ideal candidate should have a strong understanding of Ayurvedic, OTC, Pharma, FMCG, Healthcare or Consumer Wellness markets and should be comfortable with both marketing strategy and on-ground execution.

Core Responsibilties:

- Ayurvedic & OTC Marketing: Develop and execute marketing strategies for Ayurvedic and OTC products, including product positioning, target audience identification, market opportunities, and brand communication.
- Doctor Engagement & Events: Plan and personally execute CMEs, Ayurvedic doctor meetings, seminars, wellness expos, exhibitions, and other on-ground marketing activities, including vendor coordination and event management.
- Sales & Market Coordination: Work closely with the Sales Team across locations to align marketing activities with sales priorities, provide marketing support and collaterals, and gather ground-level feedback from doctors, customers, and the market.
- Competitor & Market Analysis: Identify and regularly track category-wise competitors, including their products, pricing, packaging, promotions, positioning, and market activities, and convert insights into actionable marketing inputs.
- Cross-functional Execution: Coordinate with R&D;, Manufacturing, Sales, Packaging, and Design teams to ensure marketing plans are practical, commercially relevant, and successfully executed.
- Brand Strategy & Marketing Performance: Strengthen brand positioning and execute initiatives that communicate the company's Ayurvedic heritage, product USP, quality, and values while monitoring marketing budgets, activity performance, and ROI.
- Product Launches & Brand Management:



Manage end-to-end marketing activities for recent product launches, including market research, pricing inputs, packaging communication, positioning, promotional planning, and market readiness.

Note: This is a hands-on role the Marketing Manager is expected to personally execute activations, doctor engagements, and events on ground, working in close coordination with the Sales Team, rather than only overseeing strategy remotely. Required Skills & Qualifications:

- Education: Bachelor's or Master's degree in Marketing, Business Administration, Communications, Pharmacy, or Life Sciences. A certification or deep foundational knowledge in Ayurveda/herbal science is a massive plus.
- Experience: 7 - 10 years of proven marketing experience at a senior level, ideally within the ayurvedic, wellness, FMCG, herbal, or organic skincare space. Prior experience working within a small business or founder-led environment is highly preferred, along with a demonstrated track record of personally executing (not just planning) ground activities such as events, launches, or field campaigns.
- Domain Knowledge: Solid grasp of basic Ayurvedic terminology, herbs, and standard health/regulatory compliances relevant to Ayurvedic and herbal products.
- Execution & Field Readiness: Comfortable working hands-on at the ground level setting up stalls, coordinating with vendors and doctors on-site, and troubleshooting on the spot rather than only directing from an office.
- Soft Skills: Excellent storytelling and copywriting capabilities, an agile problem-solving mindset, and the ability to work cross-functionally with R&D;, Sales, and Manufacturing.
- Coordination: Proven ability to align and coordinate effectively with existing, geographically spread-out sales teams to ensure marketing plans translate into on-ground results.
- Travel: Willingness to travel extensively across North India covering locations old and new, wherever the existing Sales Team and Supply Chain are present, as well as new markets.

📌 Marketing Manager - Ayurvedic / Pharma | Doctor & Trade Marketing (New Delhi)
🏢 Northern India Drug
📍 New Delhi