Product Portfolio: Inverter Batteries – Lead Acid & Lithium, Inverters, Automotive Batteries, E-Rickshaw Batteries, Scooty Batteries

Job Location - Hisar, Haryana (Work from Office)

Experience: 5–6 Years of relevant experience in Marketing / Sales & Marketing, preferably in the Battery, Automotive, Inverter, Electrical, or Power Backup industry.

Qualification: Minimum Graduate in any discipline. MBA/PGDM in Marketing will be an added advantage.

Salary: Minimum ₹60,000 per month, depending on the candidate's previous salary, relevant experience, skills, market knowledge, and performance during the interview.

Job Responsibilities

- Develop and implement overall marketing strategies and plans for Syrex and Saltron brands.
- Lead and manage the company's marketing activities across different markets.
- Develop strategies for brand promotion, market expansion, and product positioning.
- Identify new markets, business opportunities, dealers, distributors, and channel partners.
- Plan and execute ATL/BTL marketing activities, dealer promotions, exhibitions, campaigns, and product promotions.
- Coordinate with the Sales Team to achieve business growth and increase market penetration.
- Develop and strengthen the company's dealer and distributor network.
- Analyze market trends, competitor activities, pricing, products, and customer requirements.
- Prepare and monitor monthly marketing plans, budgets, targets, and performance reports.
- Work closely with Sales, Product, Production, and Management teams for successful product launches and promotions.
- Develop marketing materials including brochures, catalogues, promotional schemes, presentations, and digital content.
- Manage and improve the company's digital marketing and social media presence.




- Monitor marketing ROI and ensure effective utilization of the marketing budget.
- Conduct regular market visits and collect feedback from dealers, distributors, and customers.
- Build strong relationships with key customers, dealers, distributors, and business partners.
- Ensure consistent brand visibility and brand awareness in target markets.
- Lead and guide the marketing team and ensure achievement of assigned KRAs/KPIs.
- Submit regular reports and market insights to the Management.

Key Skills Required

- Strong knowledge of Sales & Marketing
- Market development and channel management
- Dealer/Distributor network development
- Brand building and product promotion
- Market research and competitor analysis
- Digital marketing & social media knowledge
- Excellent communication and negotiation skills
- Team leadership and people management
- Good analytical and decision-making skills
- Strong knowledge of MS Excel, PowerPoint, and reporting
- Willingness to travel for market visits when required

Preferred Industry Experience Candidates having experience in any of the following industries will be preferred:

Battery | Inverter | Automotive | Electrical | Electronics | Power Backup | Solar | E-Rickshaw | Automobile

Key Performance Areas (KRA)

- Brand Growth & Market Visibility
- Recent Market Development
- Dealer & Distributor Network Expansion
- Marketing Campaign Effectiveness
- Lead Generation & Business Development
- Digital Marketing & Brand Promotion
- Competitor & Market Analysis
- Marketing Budget Management
- Sales & Marketing Coordination
- Achievement of Monthly/Quarterly Marketing Targets

Pay: ₹60,000.00 - ₹85,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Marketing Head (Hisar)
🏢 The Wyth
📍 Hisar