Marketing Communications Specialist – Talent & Engagement Role Purpose Own and execute marketing communications that strengthen talent attraction, engagement and awareness across recruitment programs, campus hiring, talent communities, skilled forums, conferences and other talent-focused initiatives. The role will translate business and talent requirements into compelling, audience-specific communication across digital, social, campus and event channels.

Key Responsibilities 1. Recruitment & Talent Communications - Develop compelling communication for job postings, hiring campaigns, talent pools and recruitment initiatives.

- Create campaign messaging for niche and high-volume talent segments.
- Develop emailers, social posts, digital creatives, landing-page content and recruitment collateral.
- Ensure consistent employer and talent proposition across all recruitment touchpoints.
- Campus & Early-Career Communication - Create communication for campus hiring, university partnerships, career fairs and student engagement programs.
- Develop presentations, brochures, posters, social content and event communication targeted at students and young professionals.
- Build campaigns that position the organization as an attractive destination for emerging talent.
- Forums, Seminars & Conferences - Own communication for talent forums, leadership seminars, industry conferences,



webinars and roundtables.
- Develop event themes, invitations, speaker profiles, agendas, promotional content and post-event communication.
- Support thought-leadership communication around recruitment, talent, AI, gig workforce, workforce transformation and related services. 4.

Talent

Engagement & Community Building - Create communication journeys to attract, activate, engage and retain talent communities.

- Develop newsletters, engagement campaigns, announcements and reactivation campaigns.
- Partner with recruitment and talent teams to improve response and participation rates.
- Content & Storytelling - Convert complex talent and business initiatives into simple, compelling stories and communication.
- Develop case studies, success stories, employee/talent stories, thought-leadership articles and campaign narratives.
- Maintain a consistent tone, messaging architecture and brand identity across channels. 6.

Campaign

Management - Plan and execute integrated communication campaigns across:

- LinkedIn and social media
- Email and messaging platforms
- Career/campus platforms
- Internal talent communities
- Events and conferences
- Digital and physical collateral
- Track campaign performance and continuously improve messaging based on engagement data.

📌 Marketing Communications Specialist (Satna)
🏢 Innodata
📍 Satna