## About Nrolled

Nrolled is a technology-driven workforce and service management platform on a mission to humanize the sharing economy. We connect businesses, workers, and communities through cutting-edge solutions that improve access to opportunities, streamline workforce management, and create meaningful connections.

From hospitality staffing to workforce management software and on-demand services, Nrolled is building the future of work by combining technology, automation, and human-centered design. If you're passionate about content, storytelling, AI tools, and digital growth, we'd love to hear from you.

## Role Overview

We are seeking a creative and data-driven Marketing Content Specialist to lead content creation and digital marketing initiatives across multiple channels. This role combines content strategy, copywriting, website development, AI-powered content creation, video production, and performance marketing.

You will be responsible for building engaging content that drives brand awareness, generates leads, educates users, and supports business growth across our workforce management and service platforms.

## Key Responsibilities

### Content Strategy & Creation

- Develop and execute content strategies aligned with business objectives.
- Create high-quality content for blogs, websites, landing pages, email campaigns, social media, and marketing materials.
- Write compelling copy that drives engagement, conversions, and brand awareness.
- Maintain a consistent brand voice across all communication channels.

### Website & SEO

- Design, structure, and optimize website content and landing pages.
- Improve website user experience and conversion performance.
- Conduct keyword research and implement SEO best practices.




- Monitor website analytics and recommend improvements.

### Social Media & Digital Marketing

- Create and manage content calendars across LinkedIn, Facebook, Instagram, X, and YouTube.
- Plan and execute digital marketing campaigns to increase reach and engagement.
- Monitor social media performance and optimize content strategies based on insights.

### Video & Multimedia Content

- Create short-form videos, reels, presentations, and visual marketing assets.
- Use modern AI tools to accelerate content production and creative workflows.
- Collaborate with internal teams to produce engaging multimedia content.

### AI & Marketing Technology

- Leverage AI tools such as ChatGPT, Claude, Gemini, Canva AI, and other marketing automation platforms to improve content quality and productivity.
- Explore emerging AI technologies and recommend innovative marketing applications.
- Utilize marketing automation and analytics tools to measure campaign performance.

### Research & Analytics

- Research industry trends, competitors, customer needs, and market opportunities.
- Analyze content and campaign performance using data and reporting tools.
- Generate actionable insights to improve marketing effectiveness.

## Required Skills & Qualifications

### Must-Have

- 1–3 years of experience in Content Marketing, Digital Marketing, or a related role.




- Excellent English writing, editing, and proofreading skills.
- Strong content creation, copywriting, and storytelling abilities.
- Experience managing social media platforms and content calendars.
- Understanding of SEO principles and content optimization.
- Experience with website content management and landing page creation.
- Ability to create basic video content and visual marketing assets.
- Proficiency with AI-powered productivity and content creation tools.
- Strong research, analytical, and problem-solving skills.
- Self-motivated with the ability to work independently in a remote environment.

### Nice-to-Have

- Experience with WordPress, Webflow, Wix, or similar CMS platforms.
- Familiarity with Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
- Experience with Canva, Adobe Creative Suite, CapCut, or video editing software.
- Knowledge of email marketing and marketing automation platforms.
- Experience working in SaaS, HR Tech, Staffing, Gig Economy, Marketplace, or Service-Tech industries.

## What You'll Gain

- Opportunity to work directly with founders and influence brand growth.
- Exposure to AI-powered marketing and automation technologies.
- Flexible remote work environment.
- Fast-paced startup experience with significant learning opportunities.
- Opportunity to contribute to a mission-driven company shaping the future of work.

## Compensation

- ₹2–5 LPA (based on experience and skills)
- Performance-based growth opportunities

If you're excited about creating impactful content, leveraging AI, and helping build the future of workforce management, we'd love to hear from you.

📌 Marketing Content Specialist (India)
🏢 Nrolled
📍 India