Marketing Analytics | Specialist / Associate Manager / Manager

Location: Gurgaon

Work Mode: 5 Days Work From Office

Shift: 2:00 PM to 11:00 PM IST

Notice Period: Candidates with a maximum 45-day notice period preferred

Role & responsibilities

We are looking for experienced Marketing Analytics professionals with strong expertise in marketing and customer analytics, data-driven problem solving, and business consulting.

The role involves working on marketing and customer-focused problems to drive customer acquisition, engagement, retention, cross-sell, marketing effectiveness and business growth through advanced analytics and actionable insights.

Key Responsibilities

- Analyze customer behavior, campaign performance, channel effectiveness, marketing ROI and customer journeys.
- Develop analytical solutions around segmentation, targeting, acquisition, engagement, cross-sell, retention and customer lifetime value.
- Build and apply campaign measurement frameworks including test & control, attribution, incremental lift, conversion and ROI analysis.
- Identify funnel leakage, customer growth opportunities and drivers of marketing performance.
- Translate analytical findings into clear business recommendations for senior stakeholders.
- Work with internal and client teams to define KPIs, data requirements,



business rules and analytical methodologies.
- Support/lead client-facing workstreams, stakeholder discussions and executive presentations.
- Stay updated on digital marketing, personalization, experimentation and marketing measurement.

Preferred candidate profile

- B.Tech/M.Tech, MBA from Tier 1 college with 4 to 10 yrs of experience.
- Bachelor's/Master's degree in Marketing, Business, Economics, Statistics, Analytics or a related discipline.
- Robust experience in Marketing Analytics / Customer Analytics is mandatory.
- Strong understanding of marketing strategy, campaign execution, customer behavior and performance measurement.
- Strong analytical and problem-solving skills with the ability to translate business problems into analytical solutions.
- Hands-on experience with SQL, Python, SAS tools.
- Strong communication, storytelling and stakeholder management skills.
- Ability to work effectively with cross-functional and client teams.

Important

- Marketing Analytics domain experience is mandatory.
- Candidates must be comfortable working 5 days from office in Gurgaon.
- Candidates should be flexible with the 2:00 PM 11:00 PM IST shift.
- Maximum 45 days notice period preferred.

📌 Marketing Analytics | Specialist / Associate Manager / Manager (Gurugram)
🏢 Pylon Management Consulting
📍 Gurugram