Manager – Business Finance

Company: Rozana Rural Commerce Private Limited

Location: Delhi – Head Office

Employment Type: Full-Time

About the Role

We are looking for a Manager – Business Finance who will act as a strategic finance partner to the business, supporting leadership with financial analysis, business performance tracking, budgeting, forecasting, profitability management, and data-driven decision-making.

The role will work closely with Sales, Supply Chain, Procurement, Operations, Category, HR and Leadership teams to understand business drivers, identify financial risks and opportunities, improve margins, and ensure sustainable and profitable growth.

Key Responsibilities

1. Business Performance & Financial Analysis

- - Prepare and analyse monthly, weekly and periodic business performance reports.
- Track Revenue, Gross Margin, Contribution Margin, EBITDA, working capital and other key financial metrics.
- Analyse actual performance against Budget, Forecast and Business Plan.
- Identify business gaps, cost leakages and profitability improvement opportunities. Provide actionable insights to business and senior management.

2. MIS & Management Reporting

- - Develop and maintain business MIS and management dashboards.
- Prepare monthly business review packs for senior management.
- Track performance by state, region, channel, category, product and business vertical, wherever applicable.
- Ensure accuracy and timeliness of financial and operational reports. Develop automated reports and dashboards to reduce manual reporting.

3. Budgeting & Forecasting

- - Coordinate the annual budgeting and financial planning process.
- Prepare monthly/quarterly forecasts based on business performance.
- Support business teams in preparing revenue, expense and profitability projections.
- Conduct Budget vs. Actual variance analysis and recommend corrective actions. Maintain rolling forecasts and scenario-based financial models.

4. Profitability & Unit Economics

- - Analyse product/category/channel-level profitability and unit economics.
- Monitor gross margins, discounts, schemes, logistics costs, fulfilment costs and other variable costs.
- Identify margin improvement opportunities.
- Support pricing, promotion and commercial decisions through financial analysis. Evaluate the financial impact of new business initiatives and expansion plans.

5. Sales & Commercial Finance

- - Partner with the Sales team to monitor revenue,



targets and profitability.
- Analyse sales performance versus targets.
- Monitor schemes, incentives, discounts, trade spends and commercial payouts.
- Support sales leadership with financial insights for business decisions. Review commercial proposals from a financial and ROI perspective.

6. Cost & Expense Management

- - Monitor operating expenses against approved budgets.
- Identify cost overruns and areas of unnecessary expenditure.
- Work with functional heads to improve cost efficiency and productivity. Conduct cost-benefit and ROI analysis for major business initiatives.

7. Working Capital Management

- - Monitor receivables, payables, inventory and cash conversion cycle.
- Analyse working capital trends and highlight potential risks.
- Coordinate with Finance, Procurement and Operations teams for working capital optimisation. Support cash-flow forecasting and liquidity planning.

8. Business Planning & Decision Support

- - Develop financial models for new stores, markets, categories, products and business initiatives.
- Conduct ROI, payback and sensitivity analysis.
- Support leadership in evaluating strategic business opportunities. Translate financial data into clear business recommendations.

9. Cross-Functional Business Partnering

- - Work closely with Sales, Operations, Supply Chain, Procurement, HR and other functions.
- Challenge business assumptions from a financial perspective.
- Ensure financial discipline across business functions. Build strong relationships with stakeholders while maintaining financial governance.

10. Process Improvement & Controls

- - Identify opportunities to improve finance processes, reporting and controls.
- Standardise financial reporting formats and KPIs.
- Improve data accuracy and reconciliation mechanisms.
- Support implementation/enhancement of ERP, BI and financial reporting systems. Ensure compliance with internal finance policies and approval matrices.

Key Result Areas (KRAs)

KRA

Key Deliverables / Measures

Business Performance Management





Accurate and timely tracking of revenue, margin, EBITDA and business KPIs

MIS & Reporting

Timely submission of weekly/monthly MIS and management dashboards

Budgeting & Forecasting

Accuracy of budgets, forecasts and rolling projections

Variance Analysis

Identification and closure of major Budget vs Actual gaps

Profitability Improvement

Identification and execution of margin and cost optimisation initiatives

Business Partnering

Finance support to Sales, Operations, Supply Chain and Leadership

Commercial Finance

ROI analysis of schemes, discounts, incentives and commercial proposals

Working Capital

Improvement in receivables, inventory, payables and cash conversion

Cost Management

Control of OPEX and reduction of avoidable/unproductive costs

Financial Modelling

Accurate business cases, scenario analysis and investment models

Process Automation

Reduction of manual MIS and improvement in reporting efficiency

Financial Controls

Adherence to approval processes, policies and financial governance

Decision Support

Timely and actionable financial insights for management decisions

Candidate Profile

Education

- - CA / MBA (Finance) preferred.

Experience

- - 6–9 years of relevant experience in Business Finance, FP&A;, Commercial Finance, Management Accounting or Business Partnering.
- Experience in FMCG, Retail, E-commerce, D2C, Distribution, Fintech or high-growth businesses will be preferred.
- Candidates with experience handling multi-location/multi-state business performance would be advantageous.

Technical Skills

- - Strong knowledge of P&L;, Balance Sheet and Cash Flow.
- Strong financial modelling and forecasting capabilities.
- Advanced MS Excel skills.
- Experience with Power BI / Tableau / BI dashboards preferred.
- Working knowledge of ERP/accounting systems such as SAP, Oracle, Tally, Zoho or similar.
- Strong understanding of unit economics and profitability analysis.

Behavioural Competencies

- - Strong analytical and problem-solving ability.
- Commercial/business acumen.
- Excellent stakeholder management skills.
- Ability to challenge business decisions constructively.
- Strong attention to detail and financial discipline.
- Ability to work in a rapid-paced, high-growth environment.
- Excellent communication and presentation skills.
- Ability to convert complex financial information into simple business insights.

📌 Manager – Business Finance (Delhi)
🏢 Rozana Rural Commerce
📍 Delhi