Roles and Responsibilities :

- Collaborate with the Brand Activation Lead to align BTL marketing objectives, strategies and target audience insights.

- Coordinate execution of experiential events, product demonstrations, sampling, POS displays and consumer activations.

- Manage vendors, logistics, event setup/dismantling and on-ground execution to ensure timely and seamless delivery.

- Support development of marketing collaterals and creative assets, ensuring brand consistency and messaging alignment.

- Track BTL campaign performance, consumer response and market insights, providing recommendations for optimization.

- Drive cross-functional coordination with Marketing, Sales and Product teams and prepare performance reports, presentations and actionable summaries.

Job Requirements :

- 10-15 years of experience in BTL marketing or a related field.

- Proven track record of developing successful BTL campaigns that drive business results.

- Robust understanding of the Food Processing/FMCG/Dairy industry and consumer behavior.

📌 Manager – BTL Marketing (Lucknow)
🏢 Gyan Dairy
📍 Lucknow