Natural Remedies Private Limited is a leading name in natural animal healthcare with over three decades of experience. Combining ancient wisdom with modern science, we deliver scientifically validated, effective, safe and consistent products for pets and animals. Our Petcare division — Pet Natural Remedies — offers a comprehensive range of medicines, supplements, grooming products and functional treats trusted by vets and pet parents across India and globally.

We are present in 20+ countries and are backed by certifications including GMP, NABL, ISO 9001:2015, ISO 14001:2015 and AYUSH recognition.

The Role

We are looking for a driven and experienced Manager – Brand, Product Marketing & GTM to own brand strategy, product lifecycle management, go-to-market execution and new product launches across our domestic and international markets.

This is a high-ownership, high-visibility role at the intersection of brand building, product innovation and commercial execution — ideal for someone who thrives in fast-moving environments and wants to make a real impact in the growing Petcare space.

What You Will Own

Brand & Product Strategy

- Develop and execute brand strategy for the Petcare portfolio across domestic and international markets
- Build and maintain brand guidelines, positioning frameworks and messaging architecture
- Drive brand equity, visibility and recall through integrated marketing initiatives

Product Lifecycle Management

- Own the product lifecycle from ideation to end-of-life — managing portfolio performance, pricing, SKU rationalisation and packaging decisions
- Collaborate with R&D;, Quality,



Regulatory and Supply Chain teams to ensure timely and compliant product development

Go-to-Market & New Product Launches

- Plan and execute GTM strategies for recent product launches across categories
- Develop launch toolkits, market entry strategies and campaign plans for both domestic and export markets
- Track launch performance, gather consumer feedback and iterate quickly

Sales Enablement & Product Training

- Create product training materials, sales decks, FAQs and competitive battlecards
- Conduct product training sessions for the sales team, distributors and trade partners
- Build tools that help the field team sell more effectively

Domestic & International Marketing

- Lead marketing execution across India and international markets, including campaign planning, digital marketing, trade marketing and event participation
- Adapt brand and product communication for different geographies and regulatory environments

Market & Competitor Intelligence

- Track market trends, consumer insights and competitive landscape across Petcare, Animal Health and allied categories
- Generate actionable insights to inform product and brand decisions

Cross-functional Collaboration

- Work closely with R&D;, Quality,



Regulatory, Sales, Packaging, Supply Chain and Finance to align brand and product strategy with business goals

What We Are Looking For

- 7–8 years of experience in Brand Marketing, Product Marketing, GTM or Product Management
- Experience in Petcare, Animal Health, FMCG, Healthcare, Therapeutics, Ayurveda, Nutraceuticals, Supplements or Wellness is strongly preferred
- Strong commercial acumen and strategic marketing orientation
- Excellent communication and presentation skills in English and Hindi
- Proven track record of owning and executing product launches end-to-end
- Experience managing both domestic and international business
- Strong ownership mindset with the ability to independently drive initiatives in a cross-functional setup
- Comfortable working in a dynamic, entrepreneurial environment

Education

- MBA / PGDM in Marketing (preferred)
- Undergraduate or postgraduate background in Pharmacy, Life Sciences, Biotechnology, Veterinary Science, Nutrition or related fields is an added advantage

Why Join Us

- Be part of one of India's most trusted natural healthcare brands with 30+ years of legacy
- Lead brand and product initiatives across a growing and exciting Petcare category
- Work in a collaborative, purpose-driven environment where your ideas see real-world impact
- Exposure to both domestic and global markets across 20+ countries
- Competitive compensation and growth opportunities

? How to Apply Interested candidates can apply directly through LinkedIn or share their CV

📌 MANAGER – BRAND, PRODUCT MARKETING & GTM (Delhi)
🏢 Natural Remedies - Pet Care
📍 Delhi