Company Description Gurily is India’s complete music career platform, bringing together artists, brands, DJs, labels, event organizers, and creators around original music and video. The platform supports artists with end-to-end production, from songwriting and recording to mixing and releasing music across 42+ digital platforms. Gurily partners with brands to design measurable Music Campaigns that feature original songs and videos aligned with their stories and distributed through real creators.

The company also collaborates with DJs for event licensing, labels for artist deals and investments, and event organizers through a unified platform and team. Gurily operates under GURILY LLP and is focused on building sustainable, trackable growth in modern music careers.

Role Description The Lead Researcher will work on-site in Amritsar in a full time capacity, driving research initiatives that support Gurily’s strategic decisions across artist development, brand campaigns, and platform growth. This role involves designing and conducting qualitative and quantitative research studies, including market analysis, audience behavior research, competitor benchmarking, and trend forecasting in the music and creator economy.

The Lead

Researcher will synthesize data into clear insights and recommendations for product, marketing, and operations teams, and present findings to leadership and cross-functional partners. Day-to-day activities include building research frameworks, managing data collection,



analyzing results with appropriate tools, collaborating with creative and commercial teams, and maintaining structured documentation of methodologies and outcomes. The role also includes mentoring junior researchers, ensuring research quality, and continuously refining approaches based on evolving industry dynamics.

Qualifications

- Demonstrated expertise in designing and executing research studies, including market research, user research, and data-driven analysis.
- Strong skills in data collection and analysis using tools such as spreadsheets, statistical software, or business intelligence platforms.
- Ability to translate complex findings into clear, actionable insights and present them effectively to technical and non-technical stakeholders.
- Experience collaborating with cross-functional teams (e.g., product, marketing, creative, operations) to inform strategy and decision-making.
- Excellent written and verbal communication skills, with attention to detail and structured documentation practices.
- Proven capacity for critical thinking, problem-solving, and working independently in a fast-paced, creative environment.
- Bachelor’s or master’s degree in a relevant field such as Economics, Statistics, Business, Social Sciences, or a related discipline.
- Familiarity with the music, entertainment, or creator economy is highly beneficial, as is prior experience in a platform or startup setting.

📌 Lead Researcher (Amritsar)
🏢 Gurily
📍 Amritsar