Brief: Scrubsy is looking for a data-driven Lead/Manager – Growth & Retention to own two equally critical halves of the customer journey: driving on-site growth and conversion for new and existing customers, and building the retention engine that turns them into repeat buyers. You'll blend product-growth thinking (funnel analytics, A/B testing, merchandising and CRO) with hands-on CRM execution (segmentation, lifecycle journeys, winback campaigns) — owning the number on both sides of the funnel, not just one. This is a high-ownership role for someone who's equally comfortable reading a funnel drop-off in GA4 and building a cohort-based WhatsApp campaign, working closely with cross-functional teams.

Key Responsibilities:

Growth & Conversion

- Drive in office growth: conversion rate optimization (CRO), offer sequencing, bundling, and pricing experiments to lift conversion rate and Average Order Value (AOV).
- Design and run a structured A/B testing and experimentation roadmap across the funnel — landing pages, PDP, checkout
- Partner with Performance Marketing to optimize acquisition funnels through PDP deep-links, offer hooks, and conversion-focused landing pages
- Own funnel and product analytics — track conversion, drop-off, and engagement using GA4 or similar and translate findings into actionable growth levers.

Retention & CRM

- Own retention and CRM strategy — RFM/cohort-based segmentation, lifecycle journeys, winback, and reactivation campaigns across WhatsApp, SMS, RCS, Email, and Push/On-site messaging, etc.
- Plan and execute the retention marketing calendar.
- Drive repeat purchase rate and reduce churn through replenishment journeys, cross-sell/up-sell flows,



and dormant-user reactivation via coupons and cashback.
- Track and report on CRM-attributed revenue, CM2/CM3 contribution, and campaign CTR/CR using CleverTap/MoEngage and PowerBI/Excel.

What We Are Looking For

Mandatory Requirement

- 2–7 years of experience spanning both growth/conversion and retention/CRM for a D2C/e-commerce/FMCG brand
- Hands-on experience with CRM/marketing automation platforms such as CleverTap, MoEngage, WebEngage, or equivalent.
- Working knowledge of web/product analytics tools such as GA4 or similar, along with Excel/PowerBI (basic SQL a plus) for funnel and cohort analysis.
- Proven track record of improving metrics on both sides of the funnel — e.g. conversion rate/AOV on the growth side, and repeat purchase rate/CRM revenue on the retention side.
- Experience running multi-channel campaigns (WhatsApp, SMS, Email, Push) end-to-end, from segmentation to execution to reporting

Additional Requirement

- Exposure to discount/pricing strategy, cohort-based offer design, or contribution-margin (CM2/CM3) optimization.
- Experience with funnel analytics tools (Hotjar/Clarity) alongside CRM platforms.

Who You Are

- Proactive – you don’t wait to be told the conversion or repeat rate has slipped; you monitor the dashboards, catch the dip and fix it
- Ownership Driven – you take responsibility for the number end-to-end
- Data Conscious – you validate every campaign, offer, or test across segments and channels with data before calling it done
- Organized - you manage a busy always-on experimentation and campaign calendar without things slipping through the cracks

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Lead/Manager – Growth & Retention (Gurugram)
🏢 Scrubsy
📍 Gurugram