Job Title: Lead – Analyst & Advisor Relations

nFunction: Marketing

nLocation: India / Global (EMEA, US, APAC)

nRole Overview

nThe Lead – Analyst & Advisor Relations will be responsible for driving analyst and advisor engagement initiatives that strengthen the organization's market positioning, brand credibility, and go-to-market effectiveness. This role will work closely with senior stakeholders, marketing, sales, and service-line leaders to manage analyst relationships, coordinate industry evaluations, and leverage analyst insights to support business growth.

nKey Responsibilities

nAnalyst Relations Management

n

n
- Execute the Analyst Relations strategy aligned with business priorities and growth objectives.
n
- Build and maintain strong working relationships with key industry analysts and advisory firms.
n
- Support analyst engagement activities across priority service lines and solution areas.
n
- Coordinate analyst briefings, inquiries, workshops, and relationship-building initiatives.
n

nAnalyst Evaluations & Research Participation

n

n
- Manage participation in key industry assessments and reports, including:
n
- Gartner Magic Quadrant & Market Guides
n
- Everest Group PEAK Matrix
n
- ISG Provider Lens
n
- Avasant RadarView
n
- IDC, Forrester, NelsonHall, and other relevant evaluations
n
- Coordinate RFIs, surveys, evidence submissions, customer references, and supporting documentation.
n
- Ensure timely and high-quality responses across all analyst engagements.
n

nExecutive & Stakeholder Enablement

n

n
- Partner with business leaders to prepare for analyst briefings and strategic conversations.
n
- Develop presentations, messaging frameworks,



and briefing materials.
n
- Provide analyst insights and recommendations to leadership teams.
n
- Facilitate alignment between analysts and internal stakeholders on strategic priorities.
n

nAdvisor & Ecosystem Engagement

n

n
- Support relationships with advisory firms, consultants, and industry influencers.
n
- Assist in planning advisor engagement initiatives, workshops, and innovation sessions.
n
- Work with sales and business teams to leverage advisor relationships in strategic opportunities.
n

nSales & Marketing Enablement

n

n
- Collaborate with sales and marketing teams to integrate analyst recognition and insights into client-facing materials.
n
- Create analyst-backed content, proof points, competitive intelligence, and sales enablement assets.
n
- Support proposal and pursuit teams with relevant analyst perspectives and market insights.
n

nContent & Thought Leadership

n

n
- Partner with marketing and communications teams to promote analyst recognitions and rankings.
n
- Support creation of thought leadership, analyst-inspired content, social media campaigns, and industry perspectives.
n
- Ensure consistent market messaging aligned with analyst feedback and industry trends.
n

nGovernance & Reporting

n

n
- Maintain analyst engagement trackers,



calendars, contact databases, and reporting dashboards.
n
- Monitor analyst coverage, sentiment, rankings, and market perception.
n
- Track and report key metrics including engagement effectiveness, analyst visibility, and business impact.
n
- Contribute to the development of Analyst Relations best practices, processes, and knowledge repositories.
n

nKey Skills & Competencies

n

n
- Strong understanding of the analyst and advisory ecosystem within technology services, digital transformation, or consulting.
n
- Experience engaging with firms such as Gartner, Everest Group, ISG, IDC, Forrester, Avasant, and NelsonHall.
n
- Excellent stakeholder management and relationship-building capabilities.
n
- Solid project management and organizational skills.
n
- Ability to manage multiple deliverables and deadlines simultaneously.
n
- Strong analytical, communication, and presentation skills.
n
- Ability to translate analyst insights into actionable business recommendations.
n
- Detail-oriented with a structured and process-driven approach.
n

nExperience & Qualifications

n

n
- 8–12 years of experience in Analyst Relations, Strategic Marketing, Product Marketing, Corporate Marketing, or B2B Technology Marketing.
n
- Proven experience supporting analyst evaluations, briefings, and engagement programs.
n
- Experience working with senior leadership, sales teams, and service-line leaders.
n
- Strong understanding of the IT services, consulting, or technology services industry.
n
- Bachelor's degree required; MBA or equivalent qualification preferred.
n

📌 Lead - Analyst & Advisor Relations (Mumbai)
🏢 Mastek
📍 Mumbai