AI Tools

You should already be comfortable experimenting and creating with AI.

Our workflow may include tools such as:

- ChatGPT
- Claude
- Canva AI
- Gemini / Nano Banana
- Adobe's AI capabilities
- Envato / AI-powered creative assets
- Other emerging generative creative tools

You do NOT need to have prior experience with every tool listed above. Specific AI platforms are not mandatory.

What IS important is that you are comfortable with AI-led creative workflows, prompting,

experimentation and learning new tools quickly.

We don't want someone who needs convincing to use AI.

We want someone who naturally asks:

"How can I use AI to create this better or faster?"

Strong Manual Design Skills Are Still

Essential

While our workflow is AI-first, you must be a strong graphic designer independently of AI.

You should be able to identify and manually correct issues AI cannot solve effectively.

Strong working proficiency expected in:

- Adobe Photoshop
- Adobe Illustrator Adobe Creative Suite
- Canva / Canva Pro

Figma knowledge is an advantage. Basic familiarity with motion/video tools such as After Effects or Premiere Pro is an added advantage, but not mandatory.

Your Design Fundamentals Need to Be

Strong

AI proficiency cannot compensate for weak visual judgement.

You should have a strong understanding of:

- Typography
- Visual hierarchy
- Composition
- Layout
- Colour
- Contrast
- Spacing
- Alignment
- Image selection
- Image manipulation
- Branding
- Visual storytelling

You should be able to look at an AI-generated creative and immediately recognise: What's working? What's wrong? What needs to change?

That judgement is extremely important to us.

Performance Marketing Thinking

You don't need to be a media buyer.





But you do need to understand why your creative exists.You'll work closely with our Performance Marketing, Copy and Client Success teams and should gradually understand metrics such as:

CTR | CPC | CPL | CVR | CAC | ROAS

You'll be expected to

- Create multiple creative concepts and variations for testing
- Experiment with different hooks, layouts, visual approaches and CTAs
- Understand creative fatigue
- Learn from winning and losing creatives
- Use campaign feedback to improve subsequent iterations
- Understand the difference between a creative that gets attention and one that

actually drives action We're looking for someone who is curious about why one ad wins and another doesn't.

Creative Thinking

We don't want an execution-only designer.

You should be able to:

- Understand a brief before starting execution
- Translate copy into a compelling visual idea
- Think of multiple visual directions
- Use AI to rapidly explore those directions
- Research competitors and advertising trends
- Question a weak visual approach and suggest a stronger one
- Adapt your style across different clients and industries
- Avoid making every client's creative look the same
- Bring ideas to the table rather than waiting for pixel-by-pixel instructions

Speed + Quality We're an agency.

That means multiple clients, multiple campaigns, iterations and deadlines.





AI allows us to operate faster and we expect our designers to take advantage of that.

You should be comfortable: Handling multiple brands simultaneously

- Switching between different visual identities
- Producing multiple creative directions efficiently
- Iterating quickly
- Responding to performance feedback
- Incorporating client/team feedback
- Maintaining organised source files
- Delivering on deadlines consistently

Speed is important. Quality is non-negotiable Hiring !!! Hiring !!! Hiring !!!

Senior Graphic Designer Performance

Creative & AIRole & responsibilities

Must-Have

- 34 years of professional graphic design experience
- Strong portfolio demonstrating digital/advertising work
- Robust proficiency in Photoshop and Illustrator
- Excellent understanding of design fundamentals
- Experience designing for digital and social platforms
- Ability to independently interpret a creative brief
- Experience handling multiple brands/projects
- Strong attention to detail
- Comfortable working in a fast-moving environment
- Comfortable using AI as a core part of the creative process
- Curiosity and willingness to continuously experiment with new creative technology

Strongly Preferred

- Previous experience in a performance marketing / digital advertising / creative

agency

- Experience designing Meta Ads
- Understanding of performance creative and A/B testing
- Experience with lead-generation, webinar, coaching, education, D2C or similar

campaigns
- Experience creating AI-generated advertising visuals
- Experience working with high creative volumes
- Basic understanding of landing-page design

Interested candidates please share me your resume on : [email protected]

📌 Job Opening For Sr. Graphic Designer (Ahmedabad)
🏢 ROASWINGS Consultancy
📍 Ahmedabad