Job DescriptionRole Overview:
nRepro is seeking a hands-on Software D2C Tech Lead who will help to shape up the D2C brand of Repro named Bookscape. The candidate should have a valuable experience in building the D2C product. The candidate will own and scale our direct-to-consumer digital ecosystem. This role will be responsible for building, optimizing, and maintaining high-performing eCommerce platforms, ensuring seamless customer journeys, and driving innovation across digital touchpoints. The candidate will spend approximately 60% of time in active coding and system design and 40% in technical leadership and team management. This role requires deep engineering capabilities combined with the ability to mentor teams and drive scalable, production-grade architecture. You will work closely with business, product, marketing, and operations teams to deliver scalable, data-driven, and customer centric technology solutions.
nKey Responsibilities
nPlatform Ownership & Development
n
- n
- Lead the architecture, development, and optimization of D2C platforms custom stackn




- Ensure high performance, scalability, and security of the eCommerce ecosystemn
- Manage integrations with payment gateways, logistics, CRM, ERP, and marketing tools.n

nCustomer Experience & Conversion
n
- n
- Optimize website/app performance, UX, and conversion funnelsn
- Implement personalization, recommendation engines, and A/B testing frameworksn
- Ensure mobile-first and omnichannel experiences.n

nTech Strategy & Innovation
n
- n
- Define and execute the D2C technology roadmap aligned with business goalsn
- Evaluate and implement new tools, frameworks, and technologiesn
- Drive automation across operations (order management, inventory sync, etc.)n

nData & Analytics
n
- n
- Leverage analytics tools (GA4, Mixpanel, etc.) for insights and decision-makingn
- Build dashboards for business KPIs like CAC, LTV, conversion ratesn
- Enable data-driven experimentation and growthn

nTea

📌 C Tech Lead (Ghaziabad)
🏢 Repro India
📍 Ghaziabad