About Crescent Group

We are dedicated to telling compelling stories about brands - that not just demonstrate success but also work on building long term relations with consumers.

Based in Delhi and Gurugram, we’ve been around for over 3 decades. We have crafted many fine tale in the form of TV Commercials, Social Media, Influencer Content, Websites, Outdoor, 3D, Packaging, Catalogs, Media and so on. We found innovative ways to tell them, using the most relevant vehicle to carry them.

We live to tell good stories. And we are constantly looking for people like us. Here’s to being Passion Forward.

Who You Are

You are a passionate influencer marketing professional who thrives on building strong creator relationships and delivering end-to-end campaigns. You’re resourceful, detail-oriented, and bring a strong network of influencers across categories and geographies. You understand the nuances of working with nano, micro, macro, and mega influencers, and can balance creativity with structured campaign execution.

You respect timelines, are meticulous with budgets, and thrive in cross-team collaboration. Above all, you have a passion for storytelling, creator partnerships, and amplifying brand voices through authentic influencer marketing.

Job Summary:

We are seeking a proactive and well-connected Influencer Marketing Manager to lead influencer-driven campaigns for multiple brands under Crescent Group. The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.





Responsibilities:

- Manage influencer campaigns end-to-end – from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting
- Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega)
- Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional)
- Collaborate with internal teams and clients to align influencer activations with brand objectives
- Work with influencer and talent agencies to maximize reach and ROI
- Monitor campaign performance, track KPIs, and generate detailed reports
- Maintain and grow Crescent Group’s influencer database with updated contacts, pricing, and performance metrics
- Stay updated on influencer marketing trends, platforms, and emerging talent

What You Need to Qualify for This Role

- 3-5 years of agency experience in influencer marketing
- Strong influencer network across categories and geographies
- Proven experience managing campaigns across nano, micro, macro, and mega influencer levels
- Experience working with both influencer marketing agencies and talent management firms
- Ability to handle diverse budgets and campaign scales
- Solid negotiation and communication skills
- Excellent project management and multitasking ability
- Familiarity with influencer platforms, campaign tracking tools, and ROI measurement
- A passion for digital culture, content trends, and creator-led storytelling

Experience: 3-5 years

Location:

Gurgaon

📌 Influencer Marketing Specialist (Gurugram)
🏢 Crescent Group
📍 Gurugram