Job Description
Responsibility:
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- Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.n
- Ensure relevant and engaging text, image, and video content for social media accounts.n
- Benchmark current trends across social media and create relevant content for the brand.n
- Organize and participate in events to build community and boost brand awareness.n
- Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.n
- Build relationships with customers, potential customers, industry professionals, and journalists.n
- Identify and build relationships with relevant influencers and agenciesn
- Create Influencer collaboration strategies that align with the brand visionn
- Negotiate, manage deliverables, and ensure smooth collaboration with influencersn




- Oversee influencer campaigns from ideation to execution.n
- Monitor influencer content and measure its impact on brand awareness, engagement, and conversionsn
- Build and nurture relationships with the online community through active engagement and responding to comments and messagesn
- Facilitate and encourage user-generated content and brand advocacy among followersn
- Collaborate with the creative team to develop and shoot engaging, on-brand content.n
- Write copy for social posts and ensure consistent brand voice across all platforms.n

nGood to have
n:• Prior 2-4 years of relevant social media management experience
n.• Passionate about Fashion and Beauty Category
n.• Experience working with marketing/media agencies
n.• Robust understanding of SEO, Google analytics, Web analytics
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📌 Social Media and Influencer Marketer (Bengaluru)
🏢 PeopleGene
📍 Bengaluru