Job Overview

Key Responsibilities
- Plan, create, and manage paid ad campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn
- Monitor campaign performance and optimize for conversions, CTR, CPC, and ROI
- Conduct audience research, targeting, and A/B testing for ad creatives and copy
- Manage campaign budgets and allocate spend effectively across platforms
- Track and report campaign performance using tools like Google Analytics and platform dashboards
- Improve lead generation, conversions, and overall campaign efficiency
- Coordinate with the creative team for ad creatives, copies, and landing pages
- Stay updated with platform updates, new features, and digital advertising trends

Required Skills & Qualifications
- Basic hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
- Understanding of performance metrics such as CPC, CPA, CTR, ROAS
- Familiarity with Google Analytics and conversion tracking setup
- Strong analytical and problem-solving skills
- Valuable communication and reporting skills
- Ability to manage multiple campaigns simultaneously

Work Location: In person

📌 Performance Marketing Executive (Pune)
🏢 Digitalize The Globe
📍 Pune