Key Responsibilities:
- Develop and execute high-budget Meta Ads campaigns focused on lead generation and student enrollments.
- Design full-funnel marketing strategies (Awareness, Consideration, Conversion).
- Manage large-scale monthly ad spends with robust ROI and CPL optimization.
- Create audience targeting strategies (Lookalike, Custom Audiences, Retargeting).
- Perform A/B testing on creatives, copies, landing pages, and ad formats.
- Track and analyze campaign performance using Meta Ads Manager, Pixel, and Conversion API.
- Coordinate with creative, content, and sales teams to ensure lead quality and conversion.
- Optimize campaigns based on performance metrics like CPL, CAC, ROAS, CTR, and Conversion Rate.
- Monitor competitor campaigns and industry trends.
- Ensure compliance with Meta advertising policies.
- Prepare detailed weekly and monthly performance reports.

Required Qualifications:
- Bachelor’s degree in Marketing, Business,



or related field.
- 8+ years of hands-on experience in Meta Ads management.
- Proven experience in the EdTech industry (mandatory/preferred as per requirement).
- Strong understanding of digital marketing funnels and student acquisition models.

Key Skills:
- Expertise in Meta Ads Manager & Business Manager.
- Performance Marketing & Lead Generation Strategy.
- Budget Management & Scaling Campaigns.
- Data Analytics & Performance Optimization.
- Pixel & Conversion Tracking Implementation.
- Strong analytical and reporting skills.
- Excellent communication and coordination abilities.

Pay: ₹45,413.78 - ₹80,190.89 per month

Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Work from home

Work Location: In person

📌 Meta Ads Expert (Noida)
🏢 IMTS Institute
📍 Noida