12 Sep
|
Cadspro Technologies
|
Bengaluru
12 Sep
Cadspro Technologies
Bengaluru
Job Description: Marketing Executive (Engineering Software Solutions)
Location: Chandra Layout, Bangalore
Position Type: Full-Time
About Us
Cadspro Technologies Pvt Ltd is a leading Authorized Value-Added Reseller (VAR) for engineering IT solutions, specializing in 3D design, simulation, and manufacturing intelligence. We help companies in the automotive, aerospace, industrial equipment, and consumer product sectors innovate faster by providing cutting-edge tools from SOLIDWORKS and Hexagon (including Esprit, VISI, Cabinet Vision, and metrology solutions).
Position Summary
Key Responsibilities
- Content Creation: Create technical content, including case studies, blog posts, newsletters, and social media content highlighting SolidWorks PDM/Simulation and Hexagon CAM/Metrology solutions.
- Event Planning (Physical & Virtual): Plan, organize, and execute marketing events, webinars, seminars, and user group meetings to showcase software capabilities.
- Website & CRM Management: Maintain the company website, update product pages, and manage lead nurturing workflows in CRM tools (e.g.,
Salesforce, HubSpot).
- Sales Enablement: Collaborate with the sales team to create marketing collateral, including brochures, presentations, and proposal templates.
- Market Intelligence: Conduct market research to identify recent industry opportunities, monitor competitors, and refine positioning.
- OEM Relationship Management: Coordinate with marketing teams at SolidWorks and Hexagon to utilize co-marketing funds (MDF) and follow company guidelines.
Required Skills and Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, or Engineering (Mechanical/Production preferred).
- Experience: 3-5 years of experience in B2B marketing, preferably in the CAD/CAM, CAE, or engineering software industry.
- Technical Familiarity: Basic understanding of CAD/CAM software (SOLIDWORKS, Esprit, or similar) and manufacturing processes (CNC machining, GD&T;, Simulation).
- Com
📌 Digital Marketing Executive (Bengaluru)
🏢 Cadspro Technologies
📍 Bengaluru