Job Summary:
Key Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with overall marketing goals.
- Create, curate, and schedule engaging content for platforms such as Instagram, Facebook, LinkedIn and Pinterest.
- Monitor social media channels for trends, conversations, and mentions; engage with followers and respond to queries promptly.
- Collaborate with marketing, design, and content teams to develop campaigns that resonate with target audiences.
- Analyze and report on performance metrics (engagement, reach, impressions, conversions) and adjust strategies as needed.
- Manage social media advertising campaigns including budgeting, targeting, and performance tracking.
- Stay up to date with the latest social media best practices, trends, and technologies.
- Work with influencers and brand ambassadors for collaborations and campaigns.
- Monitor competitor activity and benchmark performance.

Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism,



or related field.
- 2+ years of experience in social media management or digital marketing.
- Proven experience with social media platforms, scheduling tools, and analytics tools (e.g., Meta Business Suite, Google Analytics).
- Strong copywriting, editing, and storytelling skills.
- Proficiency in graphic design tools like Canva, Adobe Creative Suite, or similar is a plus.
- Ability to multitask, prioritize, and work independently in a fast-paced environment.
- Creative thinker with attention to detail and a results-driven mindset.

Preferred Skills (optional):
- Experience with video editing for short-form content (e.g., Reels).
- Familiarity with SEO and content marketing.
- Experience working with D2C brands.

Job Types: Full-time, Permanent

Pay: From ₹200,000.00 per year

Perks:
- Provident Fund

Work Location: In person

📌 Social Media Executive (Delhi)
🏢 Starcap Wellness
📍 Delhi