HIRING: SENIOR SOCIAL MEDIA STRATEGIST (FASHION)

Mumbai | Full-time | On-ground

About the Role

We are looking for a Senior Social Media Strategist with a strong fashion sensibility and proven experience in leading brand social media at a strategic level. This role requires someone who can plan 90 days ahead, anticipate brand needs, shape long-term content direction, and translate fashion narratives into high-performing social content.

You will own the social media strategy end-to-end and work closely with internal or outsourced graphic design teams to build a cohesive, elevated, and consistent brand presence across platforms.

Key Responsibilities
- Lead 90-day social media strategy and planning aligned with brand, seasonal, and campaign goals
- Build and oversee monthly content calendars and posting schedules
- Drive content strategy for Instagram (primary), Facebook, and LinkedIn
- Define grid aesthetics, storytelling flow, and content formats
- Brief, guide, and collaborate with graphic designers to execute the visual direction
- Strategically grow engagement, reach,



and follower base
- Track performance, analyse insights, and optimise content for growth
- Stay ahead of fashion, culture, and platform trends and integrate them into planning

Experience & Skills
- 4+ years of mandatory experience in social media strategy (fashion/lifestyle brands preferred)
- Strong fashion sensibility with an eye for aesthetics, styling, and visual storytelling
- Proven experience leading content planning and grid direction
- Ability to plan and execute content 90 days in advance
- Strong copywriting, communication, and strategic thinking skills
- Experience managing multiple platforms simultaneously
- Comfortable working closely with creative teams and stakeholders

Job Types: Full-time, Permanent

Benefits:
- Paid time off
- Work from home

Job Types: Full time, Permanent

Pay: ₹50,000.00 - ₹85,000.00 per month

Benefits:
- Cell phone reimbursement
- Internet reimbursement

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