Key ResponsibilitiesDigital Advertising
- Plan, set up, manage, and optimize Meta (Facebook/Instagram) advertising campaigns to achieve business KPIs (leads, conversions, ROI).
- Plan and manage Google Ads campaigns (Search, Display, and Performance Max) efficiently with budget tracking.
- Perform regular A/B testing of ad creatives, messaging, targeting, and bidding strategies to improve performance.

SEO (Search Engine Optimization)
- Perform on-page and off-page SEO optimization to boost organic visibility.
- Conduct keyword research and competitor analysis to inform strategies.
- Monitor site performance, rankings, traffic, and technical SEO issues.
- Implement SEO best practices in coordination with content and web teams.

Reporting & Analytics
- Track, analyze, and report campaign performance using tools like Google Analytics,



Search Console, and platform insights.
- Provide actionable recommendations to improve ROI and key metrics.
- Monitor trends, performance metrics, and competitive landscape.

Collaboration & Execution
- Work with the content team to align messaging and visuals for ads and SEO assets.
- Stay updated on latest digital marketing trends, tools, and platform policy changes.
- Support broader marketing initiatives that align with company goals

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:
- Adaptable schedule
- Work from home

Experience:
- total work: 1 year (required)

Work Location: In person

📌 Digital Marketing Executive (Shalimar Bagh)
🏢 the night marketer
📍 Shalimar Bagh