Key Result Areas (KRAs) Sales & Business Growth
- Achieve assigned monthly & quarterly sales targets:
- Drive volume and value growth across key modern trade accounts
- Ensure timely execution of business plans

Distribution & Availability
- Ensure maximum product availability across all assigned stores
- Increase numeric distribution and SKU penetration
- Monitor stock levels to avoid out-of-stock situations

Modern Trade Execution
- Ensure planogram adherence, visibility & shelf presence:
- Execute in-store promotions, displays & activations
- Coordinate with merchandising teams for execution excellence

Key Account Management
- Build and maintain strong relationships with buyers & store managers:
- Support joint business planning and review meetings
- Handle operational issues, claims & coordination smoothly

Trade Promotions
- Plan and execute trade schemes & promotions:




- Monitor promotional effectiveness and market response
- Ensure proper communication of schemes to the field team

Market Intelligence
- Track competitor pricing, promotions & new launches
- Share market insights and improvement suggestions regularly

Team Management
- Guide and motivate field sales executives
- Review performance and ensure daily activity reporting
- Support training and capability building

Desired Skills
- Experience in Modern Trade / FMCG / Snacks category:
- Solid communication, negotiation & analytical skills:
- Result-oriented and execution-focused mindset
- Willingness to travel and manage multiple accounts

Pay: ₹22,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Sales Officer Modern Trade (Lucknow)
🏢 M/S Total Sweets Snacks Solutions
📍 Lucknow