Job Title: Performance Marketing Executive

Department: Marketing
Location: [Location]
Reports To: [Marketing Manager / Head of Marketing]

Job Summary

Key Responsibilities
- Plan, execute, and manage performance marketing campaigns across channels such as:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other paid platforms as required
- Monitor and optimize campaigns to maximize ROI, ROAS, and lead quality.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Track, analyze, and report campaign performance using tools such as Google Analytics, Meta Business Manager, and other analytics platforms.
- Perform A/B testing on creatives, landing pages, and ad copies to improve conversion rates.
- Manage campaign budgets effectively to ensure optimal allocation and cost efficiency.
- Collaborate with the content and design teams for ad creatives and landing page improvements.




- Identify performance gaps and implement strategies to improve CTR, CPL, CPA, and overall campaign efficiency.
- Prepare weekly and monthly performance reports with actionable insights.

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 2-3 years of experience in performance marketing or paid media management.
- Strong understanding of digital advertising platforms and analytics tools.
- Hands-on experience with Google Ads and Meta Ads.
- Positive analytical and data interpretation skills.
- Proficiency in Excel / Google Sheets for reporting and analysis.
- Understanding of conversion tracking, pixels, and UTM parameters.
- Strong attention to detail and problem-solving skills

Pay: ₹600,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Performance Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 Zestin Solutions Private
📍 Sahibzada Ajit Singh Nagar