Job Title: Digital Marketing Executive
Experience: 6 Months to 1 Year
Location: Madurai
Employment Type: Full-time

Key Responsibilities:
- Paid Campaigns (Meta & Google): Plan, execute, and manage end-to-end performance-driven campaigns on Meta Ads Manager (FB/Instagram) and Google Ads (Search, Display, PMax).
- Creative Content & Design (Canva): Design high-quality, engaging visual assets, ad creatives, flyers, and social media posts using Canva, ensuring brand consistency.
- Optimization & ROI: Monitor daily performance metrics, optimize budgets, refine targeting, and conduct A/B testing to maximize ROI and lower cost-per-acquisition (CAC).
- Social Media & Content: Develop content calendars, write engaging ad copy, and manage brand presence on LinkedIn, Instagram, and Facebook.
- Analytics & Reporting: Track, analyze,



and report campaign performance using Google Analytics and platform-native insights to drive data-backed improvements.

Required Skills & Qualifications:
- Experience: Proven experience (6 Months -3 years) in managing PPC campaigns on Google and Meta platforms.
- Design Tools: Strong proficiency in Canva for creating marketing collateral.
- Analytics: Familiarity with Google Analytics, conversion tracking, and data analysis.
- Communication: Excellent written and verbal communication skills.
- Mindset: Creative thinker with strong analytical capabilities and attention to detail.

Pay: ₹10,000.00 - ₹30,000.00 per month

Perks:
- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Madurai)
🏢 PETALS AUTOMATION
📍 Madurai