Job Description
Role Purpose McDonald's India (West & South) is looking for a commercially driven Head of E-commerce to lead and scale its first-party digital business across the McDelivery App, McDelivery Website, and McDonald's Loyalty/Rewards ecosystem. The role will own the strategy, growth, profitability, customer lifecycle, digital product performance, and overall P&L; of the first-party digital business. The incumbent will be responsible for accelerating customer acquisition, engagement, retention, and revenue while creating a best-in-class digital ordering experience and increasing the share of sales from owned channels. The ideal candidate will have a proven track record of leading a digital commerce business with direct P&L; ownership and robust expertise across growth, CRM, analytics, loyalty, product, and customer experience. Key Responsibilities 1. P&L; Ownership and Business Growth - Own the end-to-end P&L; of McDonald's first-party digital business. - Drive sustainable revenue growth, profitability, market share, and customer penetration across owned digital channels.



- Develop and execute long-term growth strategies for app and web commerce. - Increase customer migration from third-party aggregators to McDonald's owned platforms. - Drive commercial planning, promotional strategy, digital trading calendars, and channel performance. - Monitor business performance, identify growth opportunities, and take corrective actions to deliver business goals. 2. Customer Growth, CRM and Loyalty - Own customer acquisition, retention, engagement, reactivation, and loyalty strategy. - Lead CRM initiatives across push notifications, email, SMS, in-app communication, and marketing automation platforms. - Drive lifecycle marketing programs to increase repeat orders and customer lifetime value. - Build segmentation strategies, personalized campaigns, and customer journeys. - Enhance loyalty program participation, engagement, and incremental revenue contribution. - Develop c

📌 Head of Ecommerce (Mumbai)
🏢 Hardcastle Restaurants
📍 Mumbai