Job DescriptionBurger or Chai (BoC) is a youth-focused Indian quick-service restaurant (QSR) brand that combines burgers and chai into an affordable, high-frequency dining experience. Designed for India's fast-growing QSR market, BoC emphasizes operational simplicity, cultural relevance, and a standardized menu supported by a centralized supply chain and tech-enabled operations. The brand currently operates outlets in Mumbai and Nagpur, with 50+ franchises booked for 2026, positioning it for rapid national expansion.

NThrough a franchise-firstmodel, BoC focuses on strong unit economics, faster break-even, and comprehensive partner support across location selection, store setup, training, marketing, and operations. With a vision to scale 1,000+ outlets by 2030, BoC is building a national platform that delivers speed, quality, and sustainable growth for India's next generation of diners and entrepreneurs.

NRole Overview

nTheFranchise Sales Manager will be responsible for driving franchise growth for Burger or Chai by identifying, pitching, and converting potential franchise partners. This role requires solid sales ability, relationship building, and understanding of business expansion strategies.

NKey Responsibilities

nFranchise Sales & Lead Generation

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- Identify and generate new franchise leads through multiple channels.
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- Conduct franchise presentations and business pitches.
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- Explain brand concept, investment structure, ROI, and operational model to prospects.
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- Convert qualified leadsinto signed franchise agreements.
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nPipeline & Conversion Management

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- Manage franchise sales funnel from enquiry to closure.
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- Track and follow up with leads regularly.
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- Maintain CRM and sales reporting.
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nPartner Evaluation

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- Screen and evaluate potential franchise partners based on financial capability, location suitability, and brand fit.
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- Coordinate with internal teams for feasibility and approvals.
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nMarket Expansion

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- Identify new cities and growth opportunities.
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- Conduct market researchand competitor analysis.
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- Participate in franchise exhibitions and networking events.
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nRelationship Management

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- Maintain strong relationships with prospects and franchise partners.
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- Act as the primary point of contact during onboarding.
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nRequired Skills

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- Strong sales and negotiation skills.
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- Excellent communicationand presentation ability.
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- Understanding of franchise business models.
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- Ability to build relationships and trust with investors.
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- Self-driven with strongtarget orientation.
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- Good analytical and reporting skills.
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nPreferred Background

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- Experience in franchise sales, QSR, retail expansion, or business development.
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- Knowledge of F&B; industry is a strong advantage.
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- Experience handling franchise documentation and agreements is preferred.
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nKey Performance Indicators (KPIs)

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- Number of franchise leads generated.
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- Franchise conversion rate.
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- Revenue from franchise sales.
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- Expansion into new markets.
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nWhy Join Us

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- Opportunity to build and scale a fast-growing youth-focused food brand.
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- High ownership and growth potential.
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- Performance-driven incentives.
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📌 Hiring: Sales Manager (Alibag)
🏢 BoC - Burger or Chai
📍 Alibag